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An increasingly popular type of touring is wine tourism, or organizing travel around the appreciation of, tasting of, and purchase of wine. Wine tourism is highly developed in many regions around the world. Wine tourism is a great way to learn about the people, culture, heritage, and customs of an area. Most of the famous wine producing regions of the world have been producing wine for centuries, and the production and consumption of wine is deeply ingrained in the local culture. Also, these areas tend to be off the beaten tourist track (although not that far off) so wine tourism can expose travelers to new and interesting areas. Getting out and visiting wine producers provides contact with local farmers and artisans who care deeply about the area. Wine growers are farmers, and their perspective on the local area, and life in general, tends to be different from other locals typically encountered while traveling.

For the oenophile, wine tourism is a wonderful way to better understand terroir, the difficult to define concept that wine makers often use to describe a key component of their art. Tasting wine at a wine shop or in the comfort of home provide a hint at the terroir that produced the wine. Spending several days visiting the area, chatting with the wine makers and growers, and eating the local cuisine (which has evolved to perfectly complement the wine) will provide an exceptional context for the wine and give deep insight into why and how the wine turned out the way it did.

Wine tourism can be as simple as hopping on the wine shuttle in Napa Valley or as complicated as renting a villa in the south of France for a month. This page is intended as a resource for wine travelers, and people who are interested in learning more about wine travel.




Like in France, wine is a traditional product in Italy. It is produced virtually everywhere in the country, and this means no matter where you are going, you can combine your next trip to Italy with a bit of wine tourism.

That said, if you're going specifically for the wine, there are some regions that stand out. If you use the awards given by the Italian wine bible Vini d'Italia as an indication, the two regions where the best wine is produced are Piedmont and Tuscany. Both have one particularly important subregion. For Piedmont it is Langhe, where among others the wines of Barolo and Barbaresco are produced. For Tuscany it is Chianti together with the towns of Montalcino and Montepulciano.

Wine tourism is highly evolved in Italy, and many producers offer other services as well. Of particular importance is the agriturismo system of providing accommodation for tourists at the estate, making it easy to explore the surrounding region.

The event of Cantine Aperte on the last Sunday of May is a good opportunity for anyone interested in Italian wine. This is the day many wine producers throughout Italy open their doors for a free tasting of their wines.

Other parts of the world

Wine Related Travel Topics