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São Paulo/Paulista

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(Splurge)
(Budget)
Line 150: Line 150:
 
* '''Ibis Paulista''', Av. Paulista, 2355, tel. ''11'' 3523-3000.
 
* '''Ibis Paulista''', Av. Paulista, 2355, tel. ''11'' 3523-3000.
 
* '''Pousada Dona Zilah''', Alameda Franca, 1621, tel. ''11'' 3061-5413.
 
* '''Pousada Dona Zilah''', Alameda Franca, 1621, tel. ''11'' 3061-5413.
 +
*<sleep name="Hampton Park Residence" alt="" address="Alameda Campinas, nº 1213" directions="metro Trianon-Masp" phone="" url="http://www.hamptonpark.com.br/" checkin="14.00" checkout="12.00" price="" lat="" long="">Nice and clean rooms, rooftop terrace with small swimming pool, breakfast included, air-condition and cable television in rooms.</sleep>
  
 
===Mid-range===
 
===Mid-range===

Revision as of 22:57, 6 April 2010

Paulista and Jardins are a region of neighboorhoods in São Paulo.

Understand

The backbone of São Paulo is 2.8 kilometers long and was named in honor of the proud Sao Paulo state inhabitants, the Paulistas. Located on the top of a ridge, Paulista Avenue is flat, wide and full of business life. It connects the neighborhoods of Paraíso and Consolação, while separating the upscale Jardins neighborhood from the more relaxed and alternative Bela Vista and Consolação. Its city blocks bring together the wealth of FIESP (the São Paulo Industries Federation, which is housed in a strangely-built wide and unevenly boxed grey building), the Museu de Arte de Sao Paulo --the largest collection of European paintings in Latin America, the gardens of Casa das Rosas and Trianon park, modern skyscrapers, the cultural exhibitions at Centro Itau, entertainment at the Teatro Brasileiro de Comedia, learning at the Sao Luis College and school, the Santa Catarina hospital, the Instituto Pasteur immunization center, the Eastern Orthodox architecture of the Sao Paulo Metropolitan Syrian Cathedral, and the hustle and bustle of those who are late for the movies.

If you decide to go down on Augusta towards river Pinheiros, you will find a sea of side streets named after countries of Europe and the Americas, in which elegant houses of the super rich sit still. They are the sections of Jardim Europe and Jardim America, with the busy and upscale Rua Estado Unidos --United States Street--. and the elegant avenida Brasil, with the colonial style Our Lady of Brasil church. With high gates and and walls, the mansions may be handsomely built, but the sections are for the most part boring, with no humans in sight. Pinheiros e Vila Madalena further down, will be more down to earth with beer houses, restaurants, churrascarias, furniture and mattress stores, besides language schools like the Goethe Institute, shopping malls and the Saturday book, arts & crafts and food fair on Benedito Calixto square. Calixto paitings can be found in the Calvario church in the area, as well as Nossa Senhora do Carmo basilica in Liberdade downtown.

Get in

  • Stations Consolação, Trianon-Masp and Brigadeiro of Line 2 - Green of Metrô and future stations Paulista and Oscar Freire of line 4 - Yellow.
  • Stations Hebraica-Rebouças and Cidade Jardim of line 9 - Esmerald.
  • Buses that passes on avenues Paulista, Rebouças, Brasil, Brigadeiro Faria Lima e Brigadeiro Luís Antônio.

See

Constructions and buildings

  • Gazeta Bulding, Av. Paulista, 900.
  • FIESP building, Av. Paulista, 1313.
  • Belvedere Trianon, behind MASP.
  • Monumento às Bandeiras, by Victor Brecheret, on Parque Ibirapuera, by Av. Brigadeiro Luís Antônio.
  • Casa Bola, Rua Amauri, 167, near Av. Brigadeiro Faria Lima.

Parks

  • Parque Trianon, Avenida Paulista. Metro station Trianon-MASP of line 2 - Green.

Museums/Cultural Centers/Galleries

  • MASP - São Paulo Museum of Art, Av. Paulista 1578, Bela Vista. Nearest Metrô station Trianon-MASP. Phone 11 251-5644. Hours Tue-Sun 11am-6pm. R$15/R$7 (student).[8] Displays a collection of works ranging from the Renaissance to Contemporary Modern. Visitors walk through rows of paintings that are hung from the ceiling. There is a restaurant in the lower ground floor.
  • Itaú Cultural, Avenida Paulista, 149, - Tel: 11 2168-1776.
  • Museu da Casa Brasileira, Avenida Brigadeiro Faria Lima, 2.705, tel. 11 3032-3727.
  • Casa das Rosas, Avenida Paulista, 37 - Paraíso, tel. 11 3285-6986.
  • Centro Cultural São Paulo, Rua Vergueiro, 1000. Nearest Metrô station Vergueiro. Hours Mon 10am-7pm, Tue-Sun 10am-8pm. Free, although some activities may require a fee entrance.
  • MIS - Museu da Imagem e do Som, Avenida Europa, 158. Museum of imagem and sound.
  • MuBE - Museu Brasileiro da Escultura, Avenida Europa , 218, tel. 11 3081-8611. Brazilian museum of sculpture.
  • Galeria Vermelho, Rua Minas Gerais, 350, tel. 11 3257-2033.
  • Galeria Luísa Strina, Rua Oscar Freire, 502, tel. 11 3088-2471.
  • IQ Art Galeria, Rua Melo Alves, 294, tel. 11 3062-8813. 2ª, 19h às 2h; 3ª a 6ª, 12h às 2h; sábados e domingos, 13h às 2h.

Fairs

  • Feira de Antigüidades do MASP, sundays.
  • Feirinha do Bixiga, Rua 13 de Maio with Av. Rui Barbosa, sundays. Antiques and clothing.
  • Feira Livre, Rua Barão de Capanema, Thrusdays; Rua Cap. Pinto Ferreira (trav. Brig. L. Antônio), fridays; alameda Lorena, between Augusta and Haddock, sundays.

Theaters

  • Teatro Augusta, Rua Augusta, 943, tel. 11 3151-4141. [9]
  • Teatro Popular do SESI, Av. Paulista, 1313, 11 3284-3639.
  • Teatro Procópio Ferreira, Rua Augusta, 2823. [10]
  • Teatro Renaissance, Alameda Santos, 2233, tel. 11 3188-4151. [11]

Do

  • Walk on Avenida Paulista from one end to the other. Aside from all the museums and art galleries, the diversity of the crowd is an attraction on itself.
  • Check out the Ferraris, Bentleys and Lamborguinis on Avenida Europa.
  • Go to a bar or nightclub on Rua Augusta.
  • Find out if Rua Frei Caneca is out of the closet.
  • Watch a cult movie on Espaço Unibanco. Rua Augusta, 1475. Tel: (11) 3288-6780/3287-5590 [12]
  • Lose yourself on the labirynth of streets on Jardim Europa and Jardim América.
  • Try feijoada, a traditional Brazilian dish made of black beans and pork meat, on the famous Bolinha restaurant.

Buy

  • Center 3, corner of avenue Paulista and Augusta street. [13]
  • Conjunto Nacional, corner of Paulista and Augusta, Jardins. [14]
  • Erah, Alameda Lorena, 1975, tel. 11 3086-2715. [15]
  • Granado, Rua Haddock Lobo, 1353, tel. 11 3061-1080. http://www.granado.com.br/home/Default.aspx]
  • Nespresso, Rua Padre João Manuel, 1164, tel. 11 3064-9974. [16]
  • Rua Augusta, street stores.
  • DC Bijoux Acessórios, Ladeira Porto Geral, 52, 4º andar, Loja 44, tel.11 3062-9712. [17]
  • Rua Oscar Freire, high end street stores such as Versace, Chanel and Dior. [18]
  • Shopping Frei Caneca, Rua Frei Caneca, 569, tel. 11 3472-2000. [19].
  • Shopping Eldorado, Avenida Eusébio Matoso x Avenida Rebouças. [20]
  • Shopping Iguatemi, Avenida Brig. Faria Lima, 2232, tel. 11 3816-6116. [21]
  • Shopping Paulista, Rua Treze de Maio, 1947, tel. 11 3191-1100. [22]

Eat

Budget

  • Cedro do Líbano, Rua Pamplona, 1701, tel. 11 3887-3546. Lebanese food.
  • Gopala, Rua Antônio Carlos, 413 e também no nº 429, tel. 11 3283-3867. Lactovegetarian. [23]
  • L'Osteria do Piero, Alameda Franca, 1509, tel. 11 3085-1082. Italian restaurant. Oversized dishes. [24]
  • Pedaço de Pizza, Rua Augusta, 1463 (towards downtown) and 2931 (Jardins).
  • Sujinho, Consolação and Maceió. BBQ till 4AM. [25]

Mid-range

  • Bella Paulista, Rua Haddock Lobo, 354, ''11'' 3214-3347, [1]. open 24/7. A delicatessen/diner-style store and restaurant, with great food, friendly and efficient service, and good atmosphere. Always busy. They have sandwiches, steaks, croissants, soups, yoghurt, coffee, beer. A steak costs R$20.
  • Almanara, Rua Oscar Freire, 523, tel. 11 3085-6916. Lebanese. [26]
  • Amsterdam Bistrô Café, Rua Dr. Melo Alves, 506, 11 3061-1676.
  • Arábia, Rua Haddock Lobo, 1397, tel. 11 3064-4776. Lebanese. [27]
  • Art'n Pizza, Rua da Consolação, 3288, tel. 11 3061-2222.
  • Bolinha, Av. Cidade Jardim, 53, tel. 11 3061-2010. Feijoada. [28]
  • Cristallo, Rua Oscar Freire, 914, tel. 11 3082-1783. Snacks [29]
  • Galeria dos Pães, Rua Estados Unidos, 1645, tel. 11 3064-5900. Chic pastry and market. [30]
  • Häagen-Dazs, Rua Oscar Freire, 900, tel. 11 3062-1099. Ice cream.
  • Havanna Café, Bela Cintra com Tietê, tel. 11 3082-5722. [31]
  • Kayomix, Rua da Consolação, 3215, tel. 11 3082-2769. Japanese. [32]
  • Lanchonete da Cidade, Alameda Tietê, 110, tel. 11 3086-3399. Hamburger. [33]
  • La Vie en Douce, Consolação com Tietê, tel. 11 3088-7172. Candies, chocolats, eclaires. [34]
  • L'Open, Alameda Itu, 1466, tel. 11 3060-9013. Gay restaurant.
  • Mestiço, Rua Fernando de Albuquerque, 277, Consolação, tel. 11 3256-3165. [35]
  • Nagayama, Rua da Consolação, 3397, tel. 11 3064-0110. Japanese.
  • Nakasa Sushi, Rua da Consolação, 3147, tel. 11 3064-0970. [36]
  • Obá, Rua Dr. Melo Alves, 205, tel. 11 3086-4774.
  • Piola, Alameda Lorena, 1765. Pizza.
  • Ritz, Alameda Franca, 1088, tel. 11 3088-6808
  • Rockets, Alameda Lorena, 2090 (corner with Melo Alves st.), tel. 11 3061-1676. Hamburguer etc. [37]
  • Sophia Bistrô, Rua da Consolação, 3.368, tel. 11 3081-7698.
  • Sushi-Kiyi, Rua Tutóia, 223, tel. 11 3887-9148.
  • Tostex, Rua Haddock Lobo, 949, tel. 11 3898-1265. [38]

Splurge

  • D.O.M, Rua Barão de Capanema, 549, tel. 11 3088-0761. Owned by awarded chef Alex Atala.
  • East, Alameda Jaú, 1303, tel. 11 3081-1160. Asian cuisine.
  • Fasano, Rua Vitorio Fasano, 88, tel. 11 3062-4000. A São Paulo classic.
  • Le Vin Bistrô, Alameda Tietê, 184, tel. 11 3081-3924; reservation until 8:30pm.
  • Figueira, Rua Haddock Lobo, 1738, tel. 11 3087-1399.
  • Spot, Alameda Ministro Rocha Azevedo, 72, tel. 11 3283-0946. To eat, see and be seen.
  • Vento Haragano, Avenida Rebouças, 1001, tel. 11 3083-4265. Gaucho BBQ. [39]
  • Trebbiano,Alameda Campinas, 266, 11 2183-0500, Lunch and Dinner with glamour and style. ..

[40]

Drink

  • A Lôca, Rua Frei Caneca, 916, tel. 11 3159-8889. Underground/gay club and a city classic. [41]
  • Amsterdam, Rua da Consolação, 2731, tel. 11 3082-3840. Bar and restaurant.
  • Bar Balcão, Rua Dr. Melo Alves, 150, tel. 11 3063-6091. The crowd is a mix of journaists, PRs and people of the Communications area.
  • Bar da Dida, Rua Dr. Melo Alves, 98. Sidewalk boteco.
  • Bar Geni, Rua Bela Cintra, 539, tel. 11 3129-9638.
  • Boca Club, Rua Augusta, 902, tel. 11 3459-7010.
  • Clube Sarajevo-Kossovo, Rua Augusta, 1385, tel. 11 3266-0189.
  • Clube Vegas, Rua Augusta, 765, tel. 11 3231-3705.
  • Devassa, Alameda Lorena, 1040, tel. 11 3083-4470. Beerhouse.
  • Director's Gourmet, Alameda Franca, 1552, tel. 11 3064-7958. Gay bar .
  • Dj Club, Alameda Franca, 241, tel. 11 3541-1955. [42]
  • Escola de Samba Vai-Vai, Rua São Vicente, 276, tel. 11 3105-8725. Samba school.
  • Exquisito, Rua Bela Cintra, 532, tel. 11 3151-4530. Bar with typical snacks from all over Latin America.
  • Inferno, Rua Augusta, 501, Consolação, tel. 11 3120-4140. Club.
  • O Gato, Rua Frei Caneca, 462, tel. 11 3256-3656. Gay bar.
  • Prainha, Alameda Joaquim Eugênio de Lima x Av. Paulista
  • Puri, Rua Augusta, 2052, tel. 11 3062-4429. Bar.
  • Skye, Avenida Brigadeiro Luís Antônio, 4700, tel. 11 3055-4710. Bar of the hype Unique hotel. [43]
  • SoGo, Alameda Franca, 1368, tel. 11 3088-5737. Gay club. [44]
  • Espeto de Bambu, Rua Haddock Lobo, 71 (nr corner with Rua Matias Aires), (11) 3258-2971. Small but pleasant bar near Consolacao metro. Live music on some nights.
  • Dines Hamburger, (corner of Rua Manuel da Nobrega and Al. Santos), 32850139. A small, down to earth bar just off Av. Paulista, clearly aimed at locals. A refreshing and cheap alternative to some of the fancier bars in the area. BRL6 for 600ml bottle Bohemia.


Sleep

Budget

  • Paulista Garden Hotel, Alameda Lorena, nº 21 (metro Brigadeiro), [2]. Cheap but clean, free wi-fi and 24h reception. No air-conditioning but the rooms do have ceiling fans. BRL96/night. (-23.57336,-46.65602)
  • Formule 1 Paulista, Rua da Conceição, 231 (near metro station Consolação), +55 11 3123-7755 (, fax: +55 11 3123-7756), [3]. checkin: 12.00; checkout: 12.00. Formule 1 is the McDonald's or Ryanair of hotels, with spotless professionalism and good quality, although without charm. The rooms can accommodate 3 people but the price is the same regardless of how many are staying there. Formule 1 Paulista has a great location near the metro and Av. Paulista, and the high building offers great city views. Breakfast costs extra. Triple R$ 95.
  • Formule 1 Paraíso, Rua Vergueiro, 1571, +55 11 5085-5699 (, fax: +55 11 5085-5694), [4]. checkin: 12.00; checkout: 12.00. Another Formule 1 hotel, with 300 rooms. Breakfast costs extra. Triple R$ 95.
  • Ibis Paulista, Av. Paulista, 2355, tel. 11 3523-3000.
  • Pousada Dona Zilah, Alameda Franca, 1621, tel. 11 3061-5413.
  • Hampton Park Residence, Alameda Campinas, nº 1213 (metro Trianon-Masp), [5]. checkin: 14.00; checkout: 12.00. Nice and clean rooms, rooftop terrace with small swimming pool, breakfast included, air-condition and cable television in rooms.

Mid-range

  • Tryp Paulista, Rua Haddok Lobo, 294 (close to Metro Consolacao on the green line), ''+55'' 11 31236200 (), [6]. checkout: noon. Good hotel in a nice area. Friendly service. Wireless internet for R$ 0.15/minute R$300.
  • Mercure Jardins, Alameda Itú, 1151, tel. 11 3089-7555.
  • Inter Continental, Alameda Santos, 1.123, tel. 11 3179-2600.
  • Renaissance, Alameda Santos, 2233, tel. 11 3069-2620.
  • Pestana São Paulo Rua Tutóia, 77, tel. 11 2187 5000.[45]
  • Matsubara Hotel Rua Cel. Oscar Porto, 836 - Paraíso, CEP: 04003-004, Tel: (11) 3561-5000 / Fax: (11) 3561-5001[46]

Splurge

  • Emiliano, Rua Oscar Freire, 384, tel. 11 3068-4399. [47]
  • Fasano, Rua Vittorio Fasano, 88, tel. 11 3896-4000. [48]
  • Unique, Av. Brigadeiro Luís Antônio, 4700, tel. 11 3055-4710. [49]
  • L´Hotel Porto Bay Sao Paulo, Alameda Campinhas, 266, Jardim Paulista, 55 11 2183-0500, [7]. L' Hotel Porto Bay São Paulo offers a central location without the bustle of the main avenue.Designed in a European style, the sophistication of this boutique hotel is perfectly complemented by high standards of service and comfort. This eighty room boutique hotel has a restaurant, SPA, indoor pool, gym and offers a very personalised standard of service.

Contact

  • Cyber[50] - Rua Augusta, 2346. Tel. 11 3511-2580. Cybercafé 24h.
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