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Otavalo with the Imbabura Volcano in the background

Otavalo is a small town in Ecuador. It has about 50.000 inhabitants and is the capital of the canton of the same name. Otavalo is world-famous for its indigenous population, the so-called Otavalos, many of which are travelling around the world to sell their famous handicrafts or play in Andean Folks music groups. The Otavalos are considered the economically most successfull indigenous group of Latin America, and many of the grandest houses and largest Pick-Up Trucks in Otavalo are owned by Otavalos. However, a great percentage of the Otavalos, especially in the surrounding villages, lives in poverty and are victims of racial discrimination. Otavalos are easily recognized by their traditional dress: white pants and a dark poncho for men; a dark skirt and a white blouse with colourful embroidery and colourful waisteband for women. Both sexes share the long black hair (the men usually wear it platted).

Get in

Plaza in Otavalo

Otavalo is approximately 2 hours north of Quito on the Pan American highway. Buses disembark at a small bus terminal northeast in town along Calle Atahualpa & Jacinto Collahuazo and leave for Quito every 10 minutes.

If you come from Tulcan busses will probably drop you off at the Pan American highway, it's only a 10 minute walk to the center from there.

The Otavalo/Las Lagos bus company will drop you off at the bus terminal in Otavalo.

There is a small bus terminal northeast in town along calle Atahualpa & Jacinto Collahuazo and busses leave for Quito (2,5 hours) every 10 minutes.

Get around

Taxies will take you anywhere within town for USD 1.


Town Markets. Every Saturday there is a Mercado Artesanal an the so-called Plaza de Ponchos between calle Sucre and Jaramillo, where indigenous and mestizo people from Otavalo and surrounding communities sell their handicrafts to tourists. You will find a wide range of weavings, jewelry, clothes, wood and stone carvings, hats, and all kind of kitsch from pretty much any corner of Ecuador and neighbouring Peru and Colombia. Most vendors will claim that their goods are all hand-made at home, but you will soon get a feel what´s machine-made mass production and what´s a real quality handicraft. Although Saturday is the main market day, purchasing handicrafts on any other day is possible and a far less hectic experience. If you want something more authentic or just stock up on your groceries, try the town´s largest food market Mercado 24 de Mayo (open all week) or the little organic market Feria IMBABIO [4], where women from the surrounding villages sell traditional dishes and organic fruits and veggies, harvested the same day from their own farms (open on Saturday mornings only). There is also an animal market Mercado de Animales northwest of town across the Panamarican Highway, where local farmers buy and sell their livestock. This market is quite an experience, but not recommendable for people who care about animal rights (unless you are planning on some protest action there about the way those anymals are treated).

Peguche Waterfall is a beautiful waterfall with a hight of 18m, situated at 3 km from Otavalo. After the waterfall, the river takes the name of Jatun Yacu or Big Water. This is a sacred place for the Indians as they have a close relationship with nature, especially mountains, water and certain trees. Lagoons, springs and waterfalls are considered places loaded with powers, where the natives carry out ritual baths of purification or pacts with the spirit of the place.

Imbabura Mountain This mountain of 4610 mts altitude is located 60 km north of Quito, near Otavalo and San Pablo Lake. In local legend it is considered the father of the indigenous people and culture: the "Taita” (father) as they call him, is the protector of the Indians, symbol of hardness and virility; crops and good weather depend on him. During droughts, the locals carry out rituals on the mountain or in other sacred places to ask for his help. During these ceremonies, there is a "Huaccha Caray "(poor gifts), which consists in collecting food of all the families: this food is then blessed by the Yachac or shamán, and shared by all people, while they pray and ask God and the Taita Imbabura for water.

San Pablo Lake lies 3.5 km southeast from the center of Otavalo at the feet of the volcano Imbabura. It occupies a tectonic hole that is approximately 4km long and 3km wide. It is one of the most visited lakes in Ecuador. Imbakucha and Chicapán are Kichua names for the lake. Chicapán is the oldest archaic name. The lake is worshipped by the inhabitants of the different communities in its surroundings. There are also some old legends that explain the mythical origin of the lake.

Cerro Cayambe is an imposing extinct volcano, the third highest mountain of Ecuador and the highest point on the planet crossed by the equatorial line. It is located approximately 65 km northeast of Quito and 60 km southeast of Otavalo. On clear days, its snow-covered summit is perfectly visible from several points of the northern region. For indigenous people, due to its location and its form, Cayambe constituted an important astronomical reference and an exact agricultural calendar. Local people considered the mountain as the center of the Universe and time.

Cotacachi Mountain occupies the position N° 11 on the list of Ecuador´s highest mountains, with a height of 4.939 meters. Located 18 km northwest of Otavalo, it is part of the Ecological Reserve "Cotacachi Cayapas". For the natives this mountain is a woman whose full name is: Maria Isabel Nieves Cotacachi. There are many legends regarding her love with the “taita” Imbabura. The climb to its top is of medium difficulty, compound mainly of rock and in its final part of rock and snow. It is an active volcano although there is no historical data on recent eruptions. Its crater is located towards the western side. At its western flanks it joins extensive moor areas, lagoons and cloud forest.

Cuicocha Lake is located 14 km. northwest of Otavalo, at the base of Cotacachi Mountain. It is a deep volcanic crater that is 4km long and 3km wide. In the center of this lake are three domes of volcanic rock that form two islands covered with vegetation and separated by a water channel, called “channel of dreams". Its name derives from a pre-inca language: "Tsui cocha" meaning "lagoon of the gods." Around the lagoon there is a path that takes about 5 hours to walk. The access road to Cotacachi Mountain departs from this path.

Chachimbiro The thermal waters of Chachimbiro are of volcanic origin with temperatures of 45 and 55 centigrades. The water has a high level of chlorides and iron, magnesium, copper, sulfur among other minerals. The water acts as a purgative stimulant of the cardiovascular system and it has anti inflammatory effects; it also has a diuretic effect and stimulates the central nervous system. And, last but not least, Chachimbiro has all the accomodities you need to stay and feel happy.

Cotacachi Village is a small town of 20.000 inhabitants some 20km north of Otavalo. The town is famous for its leather goods.

Ibarra is the capital of Imbabura province. A culinary speciality of Ibarra is Helados de Paila, a type of sorbet icecream. Made of fresh fruit, it is a must for any visitor.

Ilumàn offers amazing walking, and a much quieter pace of life at just 15 minute bus ride from touristy Otavalo. This indigenous village is truly charming and famous for the many natural healers, or shamans, using all kind of medicinal plants and traditional cleaning rituals. There are over 100 shamans in Ilumàn´s shaman´s association.

Other Villages There is a large number of villages surrounding Otavalo, Ibarra, and Cotacachi. Each village tends to specialise in the manufacture of a one particular good, e.g. weavings, rugs, embroidery, wood carvings, handicrafts made of tortora reed, and others.


Mercado Artesanal

You might have a better chance to do your shopping if you arrive early, as early morning good luck sales are important here, and vendors seem to become less interested in the mid afternoon. You will find many vendors who sell exactly the same, so shopping around to get the best price for your desired souvenier is all too easy. Also check out the prices in nearby shops before buying at the market, because sometimes they are better value. Bargaining is accepted, but consider that Ecuadorian "market culture" is different from that in Oriental bazaars. Also try to buy souvenirs directly from the people that produce them, i.e. in the surrounding villages, as many people in the market are just resellers who pay pity-prices to the actual producers.


You will find restaurants with national and international cuisine allover. However, rastaurant locations, names and owners change quickly and it is best to ask fellow travellers and locals for their latest recommendations. Prices range from US$ 1.50 for a set lunch with soup and main course, to US$7-9 for a dinner at one of the nicer restaurants. There are also a few purely vegetarian restaurants in town, and some restaurants have a range of vegetarian options available. Otherwise the chicken pieces are just picked out from the common "caldo de gallina" before it is served to you as "caldo de verduras". More adventurous diners may want to try one of the many food stalls around the handicraft market, at the market "24 de Mayo", or at the feria IMBABIO. The roast porks and the fried Tilapias offered there look delicious (and they really are), but make sure that the stalls fulfill basic hygiene requirements. You might also find the traditional roast guinea-pig ("cuy asado") there. For good cakes try the "Pie Shop" at the southern corner of the Plaza de Ponchos, or try the café on the third floor of the cinema "Sisa" on Calle Calderon between Calle Bolivar and Sucre, which also serves excellent espresso-style coffees.


Popular drinking spots in the center of town include "The Red Pub" on Calle Morales between Calle Sucre and Jaramillo, and "El Fauna" just opposite. On weekends you will find a quite lively nightlife along the northern end of Calle "31 de Octubre", with an array of clubs,peñas, and bars.


Finding accomodation in Otavalo is no problem at all, even on busy weekends. Allover Otavalo and in villages and towns nearby there are some 50 establishments offering accomodation for all budgets, from simple dorm beds in backpacker hostels, to luxury-style suites in centuries-old haciendas. The only time of year when you should consider booking at least a week in advance is the time of the Inti Raymi (Sun festival) around 21 June and during the Yamor-festivities in early Septembe. Below a selection of midrange to toprange hotels that receive good reports.

  • Hotel Riviera Sucre, Hotel Riviera Sucre, García Moreno 3-80 y Roca, 06-2-920-241 ([email protected]). Has nice colourful yard with water fountain. A singlebed cost $15. Excellent service, beautiful rooms and gardens with huminbirds.The Hotel Riviera-Sucre is located in beautiful and historic Otavalo, Ecuador.Its beautiful Colonial architecture includes a stone water fountain and three courtyards in which to sit, read or write or enjoy the sun.It also features a library with a book exchange as well two inviting fireplaces to warm the spirit. The hotel is the oldest in Otavalo yet offers modern conveniences.
  • Hacienda Cusin, San Pablo del Lago, Imbabura, 6-291-8013. Restored 17th century estate 20 minutes south of Otavalo by taxi ($5). Excellent service, beautiful rooms and gardens, great food. World known Hacienda Cusin offers horseback riding, massages, Spanish lessons, and lots more. Rooms start at $75. Wonderful!
  • Hostal Doña Esther, Juan Montalvo 4-44 and Bolívar, 06-2920739. Checkin 13.00 checkout 12.00. Double room with private bathroom $ 36. Located near the Central Park and the Saturday market, Doña Esther is a colonial style, small and cosy hotel. All rooms are situated around a green inner court yard. The restaurant serves excellent food in Mediterranean style with a personal touch, using the local ingredients.
  • El Rancho (Indigenous Homestay), 8 Barrio Rancho Chico, Ilumán (Get off the Iluman bus from Otavalo (18c) at the Barrio Rancho Chico sign.), 0979 80742, 2946 092, [1]. checkin: any time; checkout: any time. El Rancho is a large family home in Ilumàn, a village with a 100strong shaman´s association. It is 6 km outside Otavalo, which takes 15mins on a bus, and buses run every 15 mins. The warm and very friendly family are indigenous Otavaliños who have lived here for generations and sold jewelery and weaving on the market for 15 years. Esthela is a great cook of platos typicos, and usually prepares fresh food picked from the gardens of her nearby family. The views of Volan Cotacachi (4961m) from the huge roof balcony are amazing[2], and Imbabura (4610m) is directly behind the house. It´s a great place for hikers, birdwatchers, or language learners. USD 5-15. (0.2705373247971191,-78.23432922363281)
  • La Posada del Quinde, Calle Quito con M. Egas (Five blocks from the Plaza de Ponchos), 593 6 2920750 (), [3]. checkin: 2PM; checkout: 12AM. A bed and breakfast, previously known as Hotel Ali Shungu, is spoken of favourably by guests. Email reservations are accepted. 60/double.

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