At the beginning of the 19th century the town became a popular summer holiday destination for the St Petersburg.
From Narva it takes about 20 minutes and costs 25 eek (about 1.5€).
Narva-Jõesuu is a well known spa holiday destination. Numerous holiday centres and spa hotels are open to visitors.
As the town is located at the mouth of the River Narva and on the coast of the Baltic Sea it offers several sandy beaches for swimming (including the longest coastal beach in Estonia).
For an extensive list of accommodation options in the town please the official Estonian tourism website Visitestonia.com.