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Enotourism, Wine tourism or Vinitourism means organizing travel around the appreciation of, tasting of, and purchase of wine. It is a kind of tourism highly developed in many regions around the world, and it can be as simple as hopping on a wine shuttle in Napa Valley or as complicated as renting a villa in the south of France for a month. Enotourism is a great way to learn about the people, culture, heritage, and customs of an area. Some of the famous wine producing regions of the world have been producing wine for centuries or even millennia, and the production and consumption of wine is deeply ingrained in the local culture. Also, these areas tend to be off the beaten tourist track (although not that far off) so enotourism can expose travelers to new and interesting areas. Getting out and visiting wine producers provides contact with local farmers and artisans who care deeply about the area. Wine growers are farmers, and their perspective on the local area, and life in general, tends to be different from other locals typically encountered while traveling.

For the oenophile, enotourism is a wonderful way to better understand terroir, the difficult to define concept that wine makers often use to describe a key component of their art. Roughly speaking, it has to do with how the quality of the land in which the grapes are grown affects the taste of the wine. Tasting wine at a wine shop or in the comfort of home provide a hint at the terroir that produced the wine. But spending several days visiting the area, chatting with the wine makers and growers, and eating the local cuisine (which has evolved together with the wine for the two to perfectly complement each other) will provide an exceptional context for the wine and give deep insight into why and how the wine turned out the way it did.

Visiting Wineries[edit]

A summertime winery picnic in Palisade, Colorado

The heart of enotourism is visiting wineries, and of course, tasting the wines.

How to Have an Enjoyable Tasting[edit]

One of the best ways to begin an adventure in enotourism is to attend wine classes at a respectable Wine School. There are several across the United States, with notable ones being the Chicago Wine School, the International Wine Center in New York, and the Wine School in Philadelphia





Like in France, wine is a traditional product in Italy. It is produced virtually everywhere in the country, and this means no matter where you are going, you can combine your next trip to Italy with a bit of enotourism.

That said, if you're going specifically for the wine, there are some regions that stand out. If you use the awards given by the Italian wine bible Vini d'Italia as an indication, the regions where the best wine is produced are Piedmont, Veneto and Tuscany. They have one particularly important subregion. For Piedmont it is Langhe, where among others the wines of Barolo and Barbaresco are produced. For Tuscany it is Chianti together with the towns of Montalcino and Montepulciano. The most famous wine regions of Veneto are on the hills above Treviso, home of prosecco wine, and around Verona. Rome's Enotourism is also increased, The Roman Hills and Frascati are the most enjoiable places where "Dolce Vita" still is.

Enotourism is highly evolved in Italy, and many producers offer other services as well. Of particular importance is the agriturismo system of providing accommodation for tourists at the estate, making it easy to explore the surrounding region.

The event of Cantine Aperte on the last Sunday of May is a good opportunity for anyone interested in Italian wine. This is the day many wine producers throughout Italy open their doors for a free tasting of their wines.

Also Apulia (Puglia), in the South of Italy, is recently emerging for its wines and land. More information can be find on the Institutional Website


Greece, is one of the oldest wine-producing countries. The wild and hugely varied landscape of the mainland and Crete, hosting unique terroirs, ecosystems, natural habitats and some of the most diverse flora and fauna in Europe. Wine tourism in Northern Greece is clearly much more organised than in any other part of Greece and that is due to the Wines of North Greece organisation, which has designed the Wine Roads of Northern Greece. The Association of Winemakers of the Central Greece Vineyards, is the organisation that plans and maintains the wine roads of Central Greece. It was formed in April 2008, but its activities have already expanded and include participation in the "Open Doors" programme featuring periodical exhibitions, tastings and printed material to facilitate wine tourism in Central Greece[1].

North America[edit]


Other parts of the world[edit]

Wine Related Travel Topics[edit]

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