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Explore the Bruce is a descriptive brand image created by Bruce County Tourism (Is the official tourist office or government web site for a Destination Marketing) to promote and identify the numerous all-season indoor and outdoor activities across Bruce County. Used as a mobile information and activity center, the Explore the Bruce Adventure Vehicle is a common addition to local events, and often travels outside of the county to promote and publicize the ‘Bruce’ as locals call it.

Part of the Explore the Bruce brand is the rapidly-growing Adventure Passport Contest. Begun in 2005, the Adventure Passport is a scavenger-hunt style of exploring Bruce County. Running from May through to December, participants travel across the county to 12 Adventure Stops, following clues and detour signs along the way. A differently shaped hole-punch provides the proof of participation, and the card is then sent in to qualify for the grand prizes. Numerous giveaways are included in each year, and the Explore the Bruce Adventure Vehicle is a roaming destination with a ‘bonus’ punch and instant prizes.


Located only 2 hours northwest of Toronto and 3 hours east of the United States border, the Bruce Peninsula has over 850kms (530 miles) of coastline bordered by Lake Huron and Georgian Bay. Sheer and broken cliffs of the Niagara Escarpment provide a stunning backbone up the northeast side of the Bruce Peninsula, while long stretches of beach, including the famous Sauble Beach, line the Huron fringe of the western peninsula.

The Bruce Peninsula is home to two National Parks: Bruce Peninsula National Park and Fathom Five National Marine Park, and one Provincial Park: MacGregor Point. Also listed as a UNESCO World Biosphere Reserve, Bruce County is a paradise for naturalists.

Top Local Events:

One of Canada’s most unusual Festivals has its home in Bruce County. Wiarton Willie, the famous albino groundhog, resides in this small town and will make his 2011 annual prediction February the 2nd, Groundhog Day. This quirky, week-long festival is a family festival with a focus on winter activities.

Area Highlights:

- Lighthouse Tour - Motorcycle - Cycling - Hiking - Bruce Trail - Saugeen shores - Sauble Beach - Rivers – saugeen, rankin river - Tobermory – Canada’s scuba diving capital