Poitou-Charentes  is a region of Central France. The Poitou-Charentes region has a magnificent coastline - and is one of the finest destinations for countryside holidays. The region's reputation is closely linked to cognac – the superb, refined, locally-produced spirit. Poitou-Charentes is a land of tradition, where skills are passed on from generation to generation: its inhabitants know how to wait for a good product to mature – and they also know how to take the time to enjoy life and to welcome guests.
Renowned as the home of cognac – such famous names as Martell, Hennessy and Rémy Martin line the river Charente around the towns of Cognac and Jarnac where they distill the delicious spirit. The region is home to 1,640,068 people (1999 estimate).