Niihama (新居浜) is a city located in eastern part of Ehime Prefecture, on the island of Shikoku, Japan.
Noiihama station is on the JR Yosan Line from Uwajima to Takamatsu.
- Niihama Taiko Festival (新居浜太鼓祭り) is a traditional festival which is held every year from October 16th to 18th. In those 3 days, totally 47 taikodai (drum floats), each representing a district in Niihama city, are carried by more than 150 man and parade the streets in the city. This festival is also known as a man's festival (otoko matsuri).