Na'ama Bay is in Sharm el-Sheikh.
Na'ama Bay lays midway between Sharm Airport and Old City, close to 10 minutes from both. Buses can take you from downtown, but to reach Na’ama Bay from Airport, you will have to take a cab. If you decide to go by sea, be ready for a long trip.
For nightlife Na'ama Bay offers several clubs. The Pacha, Little Bhudda and Hard Rock Cafe. (Yes, the latter is one of those chain one.) There are countless bars and the pedestrian walkways offer many coffee houses where you may also enjoy a shisha along with some people watching.
Na’ama Bay is basically a formation of a large number of hotels and spas, sharing the same beach line. Most famous hotels there are Na'ama Bay Hotel, Helnan, Cataract Hotel.
Like any Sharm El Sheikh area, snorkeling and diving are a main pull for tourists. To note is that some hotels have cleared the coral reef from their section of beach for tourists to use the water. However, there are many boat trips and diving safaris where you will be taken out to coral reef filled with exceptionally colourful fish. Example Rates for Sharm Excursions Same Day Tours & Transfers Services and things to do available there.
Na'ama Bay has very forceful sellers and caution should taken by the naive tourist who accepts a "free gift" (nothing in Egypt is free) or falls for the "come and sign my guest book" in a shop, only to be locked in. When shopping, it is best not to speak to any sellers who engage you unless you are sure that you are going to buy something. This allows you some degree of hassle free walking (as they do not know what language you speak). Opening hours are variable, but most shops are open in the early to late afternoon and in the evening. If you are looking for a reprieve from the hassle and haggling, there's a Carrefour Express supermarket with fixed prices. Coming from the bay it's hidden behind one of the Malls, at Golden Pyramid Mall – on Peace Road. The selection is limited, but all the staples are available without hassle. You just have to make it through the crowds of vendor touts to get there.
Walking Na'ama Bay is amusing, especially at night, where lights of Bedouin-style and modern restaurants, café Shops, and other 'Bazaars' are glittering. If you want to go economic, you can dine at KFC, Pizza Hut or McDonalds, otherwise, you will enjoy some fresh seafood, or Egyptian typical Kebab, but for a relatively higher price. There is also a TGI, Little Buddah and Hard Rock cafe.
Be aware that pork is not sold, even when it is advertised on a menu (it is actually a salted beef).
A 10-15% service charge will be added to any bill.
Na'ama Bay is basically an area filled with large 3-6 star resort hotels so the choice is wide. Remember to check your choice out on Google maps to see if it is really near a beach as some are set back from the water some distance. (although they do have shuttle buses(some of which incur local fees))