First named in 1801 by a French explorer, the town emerged in the 1950s as a growing rock lobster (crayfish) export industry a semi-permanent community of fishermen. The town was little more that a ramble of corrugated iron shacks and boat sheds till the 1980s when a tourist industry developed.
Jurien Bay is a 2.5hr drive from Perth.
A daily TransWA service will only get you as far as the turn off on Brand Hwy. From there you are on your own.
The quickest way up the coast from Perth is along the Indian Ocean Road, which takes you straight through the town centre.