Ibarra is a city in Ecuador.
Ibarra is colonial town of 100,000 inhabitants and the capital of Imbabura province. It is 2.5 hours north of Quito on the Panamerican highway, and about 30 minutes by bus from Otavalo. It is half-way to the Ecuador / Colombia border at Tulcan.
Ibarra has preserved much of its colonial architecture in its city center and its plazas are clean and picturesque. Ibarra in an ideal destination in itself. It is also a good place for those going to Otavalo's markets to stay it, if you want to get away from the tourists yet still be a short bus ride from the market.
Ibarra has a modern bus station, although some buses (such as San Cristobal) that pass through the town don't go there, so you may need to get off on the main road. The bus from Quito leaves from the Carcelen bus terminal takes 2.5 hours. Buses leave from Terrestre Terminal Tulcán (where there is a currency exchange). Another option is to take a shuttle to Ibarra. Information on bus and shuttle schedules can be found at AndesTransit.
A taxi within the city costs $1.50-$2.00 (May 2017)