Ambato is a city in the central Andean Highlands of Ecuador.
Ambato was destroyed by an earthquake in 1949 and the rebuilding process was quick and efficient. Therefore it lacks the colonial charm of other Southamerican cities.
At the "mercado artesanal" (Juan Benigno Vela) beautiful crafts can be bought. They are slightly cheaper compared to Banos and Quito but be aware that this is a dangerous part of the city.
For leather-goods you can go to Quisapincha which is about a 20minute bus ride above Ambato. Generally good quality and really good prices.
Salasaca about 20 minutes outside as a market with indigenous crafts- really low prices.
Pastelería Quito (Mera 547 and Cavallos). Famous Ambato's bread, Brakfast, Cafeteria and Pastry.