This will serve as the new home for future discussion of the Booking Tool, as well as discussions of how the community would prefer the look and feel of the tool once we are in Beta.
This page is redirected from http://wikitravel.org/shared/Talk:Advertising_policy --IBobi 18:22, 24 August 2011 (EDT)
- Hi all. I promised to keep everyone in the loop on the implementation of the booking tool, and now there may be an early opportunity for input. I've tried to think about what the best implementation would act like, but I have not been able to predict what may work best from a community perspective.
- Essentially, after a user inputs travel info (say, airport codes to & from) and hits "FIND" or "SEND" or whatever the button will say, a new page will open. This page will most likely be branded with the booking partner's logo, but may also just say something like "Wikitravel booking engine" or something along those lines. In addition, there will be on-call travel advisors at an 800 number who can assist with booking and changes; they can answer the phone in many different ways, including "[name of booking partner]," or "Wikitravel booking...".
- My question is, how does the community feel this ought to be handled, ideally? Once the booking button is clicked, should the Wikitravel brand be preserved throughout the process or part of the process, or would it be better to then see/hear only the partner's brand? Obviously this revolves around WT not explicitly endorsing any particular companies, but this is a type of consideration we have not yet had to deal with as far as I know.
- I am meeting with our proposed partner soon; any input would be appreciated.--IBobi 20:32, 9 September 2011 (EDT)
- The less this advertising is associated with Wikitravel the better, in my opinion. I think it's fair to say that all regular contributors would rather not see this feature added to the site, but since it's going to happen then please make it as clear as possible that it is not in any way associated with the content in the travel guides. -- Ryan 23:15, 12 September 2011 (EDT)
- I agree with Ryan. I'd prefer to see as little of this booking tool as possible, and for it to bear no endorsement by or icon from Wikitravel.texugo 03:05, 13 September 2011 (EDT)
- I agree. It's bad enough to associate our site with a particular booking agent; worse would be appearing as if that association is more than just an advertising expedient. LtPowers 10:22, 13 September 2011 (EDT)
- OK, so I think what we're going to be looking at is a very stripped-down version of the page, then. Maybe pulling off the upper and left navigation boxes? Preserving WT logo but taking *all actual WT content* off the page -- all you will see in the center column will be the search results (air and/or hotel). I'll try to get a mockup up here soon. And we will clearly label the results "powered by [booking partner name & logo]". There will be no question that the results are *not content*.--IBobi 18:33, 13 September 2011 (EDT)
Please take a peek at the mockup of what the search results page looks like:
http://wikitravel.org/shared/Image:WT_booking_engine_mockup%2C_1st_page_nav.PNG --IBobi 19:43, 16 September 2011 (EDT)