With just 16,000 inhabitants in the whole area it is one of the least populated areas in Ecuador. Zamora is the second most populous city in Zamora-Chinchipe after Yantzaza. It is located in the foothills of the Andes mountains at 970 m above sea level, on the convergence of the Zamora, Bombuscaro and Jamboé rivers. Zamora has experienced a boom in growth in recent years, attributed to the discovery of gold in the surrounding region.
Zamora was originally a colonial town founded by the Spanish but was attacked by the Indians and reclaimed by the indigenous Indian groups that include the Shuar and Saraguro Indians whom you'll see from time to time milling around the neighborhood in their distinguishable black shorts.