Difference between revisions of "Wikitravel:Guide for business owners"
Revision as of 19:02, 17 March 2010
Welcome, business owners. The owners (and loyal employees) of hotels, restaurants, bars, attractions, and other businesses catering to travellers are welcome to share information that helps others in their travels. Everyone is invited to participate in the guide's development and decision-making. Everyone is also invited to share the information in Wikitravel with whomever they want. Of course, we do have some guidelines, policies, and a few legal requirements that go along with this.
If you have information that is of interest to travellers—even if it is about a restaurant, hotel, bar, or popular attraction, that you own or work for—plunge forward and add the information to Wikitravel. Find the article for the city or district it is located in, and add it to the appropriate section (See, Do, Buy, Eat, Drink, Sleep). Add it only once—for example, if a hotel has a restaurant and bar, list the hotel under "Sleep" and mention that there is a restaurant and bar.
Take a look at our style guidelines to see how to format your listing and to see the kinds of businesses we'd rather not include, such as third-party booking services and other guides. We want to put travellers in direct contact with the people they'll be patronizing, and have the information right here on Wikitravel. We also don't use images of hotels, restaurants, nightclubs, etc.
Please make your descriptions as straightforward as possible. The key guideline is: "Don't tout." Save the sales pitch and just tell it like it is. You don't have to stick to a dry recitation of facts, but keep in mind that Wikitravellers aren't fools. They'll see through flowery descriptions and effusive praise, and they won't trust it. Any of it. They'll distrust your information, and they'll also start to distrust Wikitravel in general, which isn't good for you or for the rest of us. Using advertisements you have placed elsewhere, or using the word our, or using any of the words to avoid are indicators that you are heading the wrong way.
If you add a link to your business name it should also be mentioned in the text, and the travellers should get what they are expecting if they click through any link you add.
Please try and use a Wikitravel standard listing format. Look around to see how other good listings are done, and copy their example.
Other wikitravellers are also working on the article trying to make the best travel guide possible. At wikitravel, the traveller comes first and this may mean that your entry may be changed, moved, updated, or entirely removed, all in the interest of giving the traveler the best and most relevant information. If you think any changes are unfair, please discuss them on the Talk page of the article and try to reach consensus.
Contributing quality and useful travel information and working cooperatively will hopefully reflect positively on your business, although there is never a guarantee of a listing or positive review.
On the other hand touting, engaging in edit wars, or changing competitor information will reflect negatively on your business. The community has decided that we are looking for good businesses to appear in our guides, and may decide that your business is not appropriate to list.
Never remove info on competitors
One thing we ask you never to do is to remove information about your competitors. Even if they break every rule in the book, don't remove it or edit it yourself. Instead point it out at Talk page of the Wikitravel article providing a reason for deletion, and only after reaching a consensus there that it was done fairly, it can be removed from the article.
If your edits are reverted
If you edits are reverted, please feel free to discuss the reasons on the article talk page. This is a better place to discuss than directly with the user who did the reversion, because all wikitravellers interested in the topic can take part in the discussion.
There are a number of reasons that your edit could be reverted including:
Check the message text that was left with the reversion edit, it may explain why the edit was reverted. If you have created an account some wikitravellers may give some reasoning on your talk page also.
You could just add a listing for your business and leave it at that. But we'd love to see you sign up and stick around.
But don't do it just for us. If you own a travel-related business, you probably want to see local tourism and other travel to your area thrive, and helping to make the Wikitravel guide to your destination better is one way to promote that. We've found that the better an article is, the more traffic it gets. Twice a month we feature another well-developed article on the Main Page as either "Destination of the Month" or "Off the Beaten Path". And for the crème-de-la-crème pages, we flag them and feature them as "Star" articles.
So make sure all the key attractions and activities in your locale are listed... as well as your business. No one's asking you to add listings for your competitors (though to be honest, we'd love it if you did). But if you own a nightclub, surely you must know some good restaurants in the area. If you own a hotel, you probably know something about what your guests see and do while they're in town. We'd love it if you uploaded images of attractions in your city, just be sure you understand they'll be published under the free content license that we use. You may even consider becoming a docent for your city, someone who offers to answer questions that travellers might have about things that aren't covered in the article. If a traveller sees that you're genuinely interested in helping, that certainly can't hurt the chances that they'll patronize your business when they get to town. And it's quite alright to put information about yourself and your business on your User page (if you don't turn it into a marketing brochure).
And on the off chance that once in a while you manage to get away from the job and get out of town, please contribute the information you learn as a traveller yourself, to other guide pages.
You can share Wikitravel information with others. You can print copies of Wikitravel articles and provide them as city guides to your guests.
The only restrictions on you are the same ones that apply to Wikitravel itself: you have to give credit to the contributors, and anyone you give this information to has the same right to redistribute it. See Wikitravel:How to re-use Wikitravel guides for more details.
This guide is published under a "copyleft" license that allows its content to be used by anyone, free of charge. It's called the "Creative Commons Attribution-ShareAlike" license.  The "Attribution" part says we have to give credit to the people who contributed the information. The "ShareAlike" part says that everything contributed to Wikitravel has to be made available to anyone else on the same terms. We specifically didn't include the "NonCommercial" limitation in Wikitravel's licence, so that business owners like you use the travel guides.