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Difference between revisions of "Wikitravel:Don't tout"

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(General guidelines: sourced? this ain't wp)
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* Avoid using '''[[Wikitravel:Words to avoid|flowery, vague terms]]''' in descriptions, instead describe why it is so great.  "This stunningly wonderful hotel is fabulously luxurious!" is meaningless; "More staff than guests, three heated swimming pools, and each room has a jacuzzi, a bearskin rug in front of the fireplace and panoramic windows with views of the Mighty Mountains" tells much more. "Good music, terrific staff and a great atmosphere" could apply to any bar; "Dark, smoky den crowded with local hipsters, with knowledgeable bartenders and live jazz on Fridays" gives some idea of what to expect.
 
* Avoid using '''[[Wikitravel:Words to avoid|flowery, vague terms]]''' in descriptions, instead describe why it is so great.  "This stunningly wonderful hotel is fabulously luxurious!" is meaningless; "More staff than guests, three heated swimming pools, and each room has a jacuzzi, a bearskin rug in front of the fireplace and panoramic windows with views of the Mighty Mountains" tells much more. "Good music, terrific staff and a great atmosphere" could apply to any bar; "Dark, smoky den crowded with local hipsters, with knowledgeable bartenders and live jazz on Fridays" gives some idea of what to expect.
  
* Avoid '''superlatives''' (the best, the biggest, the tastiest, the most fascinating) unless they can be sourced and are of interest to the traveler.
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* Avoid '''superlatives''' (the best, the biggest, the tastiest, the most fascinating) unless they are of specific interest to the traveler.
  
 
* '''Don't list the same place many times'''.  Yes, your guesthouse may have a restaurant, a bar, an internet cafe and a dance show, but so does everybody else's, which is why you need to pick '''one''' of "See", "Eat", "Drink", "Sleep" and "Contact" to slot it under.  That said, exceptions can be made on a case-by-case basis if, for example, a hotel has a famous, separately named bar or restaurant that also draws significant numbers of non-resident customers.
 
* '''Don't list the same place many times'''.  Yes, your guesthouse may have a restaurant, a bar, an internet cafe and a dance show, but so does everybody else's, which is why you need to pick '''one''' of "See", "Eat", "Drink", "Sleep" and "Contact" to slot it under.  That said, exceptions can be made on a case-by-case basis if, for example, a hotel has a famous, separately named bar or restaurant that also draws significant numbers of non-resident customers.

Revision as of 01:38, 21 September 2008

Donttout.jpg

In many countries business owners hire touts to solicit customers. Touts go to train stations, airports, or open plazas and urge travelers to visit their employers' business.

Wikitravel specifically strives to avoid being an "advertising brochure" for any business, city, or service. Business employees, like everyone, are welcome to add information to Wikitravel, but we're making a travel guide, not a business brochure. Our tone should reflect this, so please don't tout in your writing.

Try to avoid language that urges or pushes the traveler to do this or that. Instead, give the traveler the information they need to decide on their own. Rather than speaking from the point of view of an advertiser or marketeer, use the voice of an experienced traveler sharing knowledge with another.

Contents

Guidelines

General guidelines

Some specific considerations for anyone adding a listing:

  • Describe, don't urge. Use the indicative mood to describe ("The food at Restaurant X is good."), rather than the imperative mood for commanding ("Come to Restaurant X and sample its delicious fare!").
  • Avoid using flowery, vague terms in descriptions, instead describe why it is so great. "This stunningly wonderful hotel is fabulously luxurious!" is meaningless; "More staff than guests, three heated swimming pools, and each room has a jacuzzi, a bearskin rug in front of the fireplace and panoramic windows with views of the Mighty Mountains" tells much more. "Good music, terrific staff and a great atmosphere" could apply to any bar; "Dark, smoky den crowded with local hipsters, with knowledgeable bartenders and live jazz on Fridays" gives some idea of what to expect.
  • Avoid superlatives (the best, the biggest, the tastiest, the most fascinating) unless they are of specific interest to the traveler.
  • Don't list the same place many times. Yes, your guesthouse may have a restaurant, a bar, an internet cafe and a dance show, but so does everybody else's, which is why you need to pick one of "See", "Eat", "Drink", "Sleep" and "Contact" to slot it under. That said, exceptions can be made on a case-by-case basis if, for example, a hotel has a famous, separately named bar or restaurant that also draws significant numbers of non-resident customers.

Guidelines for business owners

Business owners are encouraged to add information about their hotel, restaurant, or other travel-related business to Wikitravel, but the following guidelines should be followed:

  • Create a user account and identify yourself as the owner of the business on your user page. Doing so adds some transparency by clearly identifying you as a business owner, and also gives travelers a way to contact you with questions.
  • Never remove competitors' listings from articles or edit them negatively. If there is a problem with a listing it can always be edited for accuracy, and if an establishment is truly vile it can be removed after being discussed on the article's talk page. Removing the listings of competing businesses without discussion is strongly frowned upon.
  • As indicated above, describe the establishment rather than trying to sell the establishment. People use Wikitravel because it is a travel site built by travelers, and listings that read like advertisements tend to stand out in a negative way.
  • Also noted above, do not list your establishment many times. An establishment should be listed in the article for the town in which it is located, but it should be listed only once within that article and it should not be copied into articles about neighboring towns, regions, parks, etc. If an article about the town has not yet been created, create it.

See also

Variants

Actions

Destination Docents

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