Upon opening to tourism in 1950s, the village of Selimiye was renamed Side, as the Roman city on the site of the village was known in ancient times. Today Side is one of the few sites where you can see Ephesus-like well-protected Roman ruins and modern constructions literally side by side.
Manavgat is your first point of entry if you plan to get to Side by bus. From Manavgat, some bus companies offer minibuses to Side from otogar (bus station) free of charge. There are also very frequent minibuses (dolmuş) from downtown Manavgat which should not cost much more than a couple of Turkish liras.
Side lies 2 km south of main highway (D400) of Mediterranean Turkey, so it's also easy to get there by car.
One of the main things you will see everywhere is clothes, clothes & more clothes!
You will find that most shops/stalls have mostly the same range. From my experience, I find that they charge a really high price to anyone that askes, and will sell it for that price to anyone who is silly enough to pay it.
I suggest haggle as much as possible, if your not comfortable about it, don't worry, they are! They expect you to haggle. I usually start by halfing the asking price then working from there (i.e. They ask for 75TL, I recommend 35TL and will probably get it for 45TL). If you don't like the price just walk out, they will follow you and give you a better price.
The shopkeepers also drag you into their shop, the competition is high, they will do what it takes to win you over. Usually sitting you down, giving you tea, etc...But you are not obliged to buy, there is plenty more where they came from!
Suggest buying from outside the main market as it's usually cheaper.
Side's telephone code is (+90) 242.