Quevedo is known for its prominent Chinese immigrant population and has even been called the "Chinatown of Ecuador". This gives it a distinct appearance and cultural feeling in relation to other Ecuadorian cities. There are many chifas (Chinese food restaurants) throughout the city of highly variable quality.
Most tourist guide books portray Quevedo very poorly, and indeed, it is not a city well-equipped for tourism. Regardless, accommodation, good food, and a unique cultural experience are all available.
If you can speak at least a limited amount of Spanish, the best way to get around Ecuador is by bus.
Transportes Ecuador is well-known for being a safe and comfortable bus company. They have buses running between Quito and Guayaquil almost 24/7, all of which will stop in Quevedo, albeit very briefly. Transportes Flor de Imbabura is another respectable company. Macuchi is to be avoided.