Imlil is a base for mountain guides and muleteers who work in the area surrounding Jebel Toubkal. It is also a main entry point for those wishing to trek in the mountains in this area. The valley in which Imlil lies is periodically flooded. The most obvious evidence of the most recent flood (1995) is the wreckage of cars on the valley floor north of Imlil. At this point in the mountains, it becomes true Berber country. The almost constant hustling continues, but it feels of a much less threatening nature.
Imlil is approximately 60 km south of Marrakech, and it can be reached by road through the foothills of the High Atlas Mountains. Taxis regularly run to and from Marrakech. I understand that there may be a truck that runs weekly to Imlil from Marrakech.
Imlil is a relatively small village, so travelling by foot is the best option. Many of the paths are fairly rocky, so appropriate footwear is recommended.
There is a group of shops that cater to tourists towards the south of the village, selling items including jewellery, headscarves, and the moroccan djellaba - a full body garment with a pointed hood worn by men.
The hotel-cafe soleil has the typical food you would expect, as well as having one of the most peaceful settings you could imagine. The owner is also very knowledgable about the mountains.
There is a small café near the tourist shops selling soft drinks. The Kasbah du Toubkal also sells soft drinks at higher prices.