Ifran is one of the most beautiful places in Morocco, residing on the Atlas mountain with a population of over 2 million people. However, it can not be considered a large town. The majority of the population are farmers, sheepherders, etc, and therefore live outside of the town borders.
The main language in Ifran is Berber, but you can also here a great deal of Arabic and French. It is home to Al-Akhawayn University, an American-style university taught in English. Any university students will be able to converse fluently in English, but most of the native residents can not.
The climate is mostly cold with a beautiful clement summer. The people are overall very friendly.
Most of the business comes from Fez and Meknes, which are the two major neighboring cities. Both cities are roughly 45 minutes away by taxi, which should cost no more than 120MAD for the entire cab. There is no train station in Ifrane. There is a bus stop, though the buses can be somewhat unreliable.
Places to visit: Stand by the lion and do nothing.
Places to eat: some little restaurant.