Ichinomiya (一宮市) is a city in Aichi - after expansion in 2005 to include nearby Bisai and Kisogawa, it is the 4th largest city in the prefecture. Ichinomiya is historically a centre for woolen textiles, and many aspects of textile production still flourish in the city, such as world-famous yarn manufacturer Eisaku Noro.
Ichinomiya is roughly halfway between Nagoya and Gifu. By rail, take the JR Tokaido line from Nagoya to Owari-Ichinomiya (9 mins, 290Yen), or the Meitetsu Nagoya or Bisai lines. By road, Ichinomiya is accessible from the Toumei, Meishin, and Tokai-Hokoriku expressways.
Masumida Shrine - Ichinomiya means 'first shrine' (in the sense of most important) and Masumida was the principal shrine of Owari Province (now Aichi). The ornate shrine is surrounded by pleasant grounds, including a pool with carp and turtles, which are a pleasant place to stroll on a summer day. The main gate was recently refurbished, to restore the carving and gilding. Masumida plays host to most of the town's festivals, including New Year celebrations, the Tanabata festival in late July, and an annual craft fair.
138 tower park - 'Ichino-mi-ya' can be read as the number '138', and so the number crops up regularly in the local area. Ichinomiya Twin Arch 138 is the tallest arch-style tower in Asia, at (you guessed it) 138m tall. An observation platform at 100m (admission 500Y for adults) gives a panoramic view of the Kiso Valley. One sight of note is the nearby village which is constructed entirely on an island in the middle of the Kiso River.
The tower is surrounded by parkland, which is especially pleasant during cherry-blossom season. The park is easily accessible by bus from Ichinomiya station.
Tanabata Matsuri - Held from Thursday to Sunday of the last weekend in July, this is reputed to be one of the three biggest Tanabata festivals in Japan, and attracts up to 1.3 million visitors annually. The streets are strikingly decorated and bustling with festival-goers in yukata, centring around Masumida Shrine, and the festivities include a parade to dedicate local products to the shrine, bon-dancing - which anyone is welcome to join in, live music of all kinds, and the usual summer festival stalls and attractions.
If you knit or sew, then Ichinomiya is a must-visit on your Japanese travels. The side-streets surrounding Masumida Shrine are a treasure-house of locally-produced yarns and fabrics.
Particularly of note is Ishii Shoten, a small yarn store to the right of the main gate of Masumida shrine. The store stocks an extensive range of Eisaku Noro yarns, often at a discount, and many other beautiful local yarns at reasonable prices. The owner does not speak English, but is extremely friendly (without being pushy - if you just want to browse that's fine) and will help you find what you want.
May or early June (this year, May 11th 2008) see a large craft fair based around Masumida, with over 100 stalls selling handcrafted articles and craft materials, plus food, live music, and hands-on workshops where you can try various textile crafts such as weaving and dyeing.