Holambra is a moniker formed by combining the first letters of Holland, America, and Brazil. It was founded in 1948 as an immigrant colony by a group of 500 Dutch Catholics looking to resettle after World War II, and many more Dutch settled here in the years that followed. They brought with them the famous horticulture of their country, and today Holambra is know nationally as the City of Flowers— it has become South America's largest producer of ornamental flowers. The city now has just over 11,000 residents, and is considered one of the tourist centers of the state of São Paulo, giving visitors a taste of Dutch culture through architecture, traditional cuisine, arts and crafts, dance performances, and music.
Garden Center Cidade das Flores Tour, SP-107, km 29.9, . Weekends and holidays at 10:30AM, 12:30PM, 2:30PM, and 4:30PM. This 1.5-hour van tour, leaving from the garden center shop, will take you to see the flower fields themselves, as well as point out restaurants and points of interest around town. Leave some time to have a look around the 10,000 sq meter garden center as well, as they claim to sell the largest variety of flowers in the country.edit
Expoflora, ☎ (19) 3817 2228, . Thur-Sun 9AM-7PM for most of September. The largest flower festival in South America, bringing in some 300,000 visitors annually with traditional Dutch dance performances, fairground rides, lots of food and souvenir stalls, and of course lots of displays and sales of flowers.edit
Flowers - That's what the town is known for, after all. Holambra isn't that big, and you won't have any trouble finding a flower shop or ten, not to mention the massive Garden Center Cidade das Flores (see the Do section above).
Dr. Pizza, Rua Proteas, 42 - Jardim Morada das Flores (in front of Praça dos Coqueiros), ☎ (19) 3802 4248, . The main attraction here is the flower pizza, but you may want to check in advance, as the required flowers are not available at some times of year. There is, however, a full menu of regular pizzas and side dishes, as well as a full bar and occasional live music.edit
Old Dutch, Fazenda Ribeirão, no number, ☎ (19) 3802 1290, . Typical Dutch restaurant, serving a phenomenal jachtschotel (hunter's dish) with either filé mignon, rabbit, or duck, and a highly-praised eisbein, as well as a sate met pindasaus and dishes with mutton, grouper, and salmon. For a starter, try a frikandel and homemade bread with garlic paste, or miniloempias.edit
Restaurante Lago do Holandês, Av. das Tulipas, 245 - Centro, ☎ (19) 3902 4248. An excellent lakeside fish/grill restaurant.edit