The county has a varied topography because of the Central and West Andean Mountains. The major part of the territory consists of slopes, one of the major causes of erosion, between 2.600 and 4.500 masl, with an average temperature of 13.7°. There are two seazons: winter (rain) and summer (warm, dry and windy).
The language of the indigenous is Kichwa. The majority of the indigenous are bilingual (Kichwa-Spanish).
Kichwa descendants of the Puruha-tribe: 90% White and mestizo population: 10% During the last decade, lots of mestizos who lived in the village, have crossed the frontiers to Spain and the USA to improve their economic situation. Instead, some indigenous families have come to live in the village.
The main activity is agriculture. The most cultivated crops are potatoes, beans and barley. The Thursday market is one of the most important indigenous markets of Ecuador and reflects the dynamism of commerce. During the last decade, lots of family-run micro-enterprises have been founded for handicrafts and industrialization of cattle and fish.
Education is the most problematic area. Due to poorly trained teachers and lack of community participation (amongst others), the quality of education is horrible. In 1990 illiteracy rate was still 37.55% amongst the population older than 10 years and 44.2% amongst the population older than 15 years.
[Inti Sisa], a non profit organisation, offers workshops for the local people and interesting touristical services in the region.