First and business class travel
This article is a travel topic
To alleviate the tedium and discomfort of long flights, many passengers investigate the option of flying in first or business class. This article discusses whether it's worth the price and how you can reduce the cost.
What you get
Amenities in first and business class vary widely by airline and even plane type, and it's absolutely imperative to research carefully before choosing.
The following overview discusses the amenities you can expect on a long-haul flight, loosely defined as over six hours. Few airlines offer first class for shorter trips anymore — except in the United States, where business class is usually not offered and domestic "first" approximates business class elsewhere — and short-haul business class is increasingly converging on offering the same limited in-flight facilities as economy class, the main selling point being flexibility and access to perks like airport lounges.
At the airport, business class flyers typically have a separate check-in area or at least their own row, and can access a business class lounge that offers drinks, nibbles, newspapers and maybe Internet access. Some of the best lounges offer showers and even nap rooms. Note that you can typically only use a business class lounge at your departure airport and when waiting for a connection, although some airlines allow long-haul passengers to use them on arrival as well.
Once on board — and you're usually boarded first — seat pitch in business remains good by any measure: while 91cm (36") is considered unusually generous in economy, few business seats are under 100cm (40") and 130-153cm (50-60") is considered standard. However, for many travellers the most important consideration is recline, particularly the holy grail of the flat bed seat (180° recline, parallel to the floor), which pretty much guarantees a good night's sleep. True flat bed seats are rare and expensive, with British Airways and Virgin Atlantic's Upper Class pioneering the concept, but lie-flat seats, angled seats like those found in Air France's business class cabin, which recline to an angle of perhaps 170° and are vertically tilted to squeeze in better, are increasingly common. Generally, flat bed service is more expensive and can be found only on premium carriers like BA or Singapore Airlines. Any type of sleeper seat is usually only found on long-haul aircraft — check carefully to see whether your plane is equipped.
Food and drink in business class is much better than the slop usually encountered in economy class. You can expect to be given actual menus with several choices, with courses served one by one from actual porcelain plates and accompanied by free drinks. Some airlines allow you to preorder from an extensive menu before you fly, in which case the meal will be boarded specially for you.
Entertainment options in business class are also good, with audio and video on demand (AVOD) a standard amenity, either via a display built into your seat or portable DVD players passed out by request. Power sockets for laptops are often provided and Internet access may be available too.
The last perk comes as the end, as you'll be the first out of the plane and into the immigration and customs lines.
The first class experience begins before you board the plane: some airlines like Thai throw in limousine transfers to and from the airport, where you can expect to have your bags carried by a porter, be checked in at a private first class check-in area and enjoy your first glass of bubbly at a first-class lounge. Lufthansa's Frankfurt hub goes a step further, dedicating an entire terminal to first-class flyers!
Once onboard, first class is perhaps best known for the superlative meal service, and indeed high-quality champagne, lobster tail and caviar do still feature on some menus. These days, though, the trend is towards a wide selection of entrees served to order and lengthy wine lists. Service is very personal, with first class cabin crew tending to as few as two or three passengers each.
A standard amenity in modern first class is a lie-flat seat, which lies completely flat (180 degrees) and and is increasingly offered in suite or cradle configurations where you have a curtain or other privacy divider to separate you from other passengers. (Come 2007, Virgin Atlantic is promising to pioneer double suites on its A380 superjumbos, although its Upper Class is strictly speaking somewhere between business and first class!) When reclined, the seat will actually resemble a bed, made up by crew with comfortable linens, pillows, etc. Pyjamas are usually provided and even the toiletry kit will contain recognizable brand names. When sitting up, seat pitch regularly exceeds 200cm (80") and there are rarely more than 4 seats in a row.
Last but not least, first class gets the best seats in the plane. This is almost invariably at the front of the plane, where engine noise and turbulence are minimized.
How to fly
It's a question on the mind of many an economy class passenger as they troop past those big seats on their way to the back of the bus: just how did these lucky plonkers end up here, and how come I didn't?
The obvious way of flying in first or business class is to fork out a thick wad of money for the privilege (or, better yet, get your company to do it for you). However, this does not come cheap: as rough rules of thumb, you can expect to pay four times the normal economy fare for business, and eleven times for first class!
Generally speaking, there is no point in even looking for discounts for business or first-class seats on direct flights from A to B. Airlines know well that there is a certain core group of flyers who are willing to pay top dollar for the privilege of getting somewhere fast and in comfort, and charge accordingly. For example, a direct flight from Singapore to Los Angeles and back in business costs a whopping US$5000 before taxes, and discounted seats are simply not available.
A better solution is to look for connecting flights that go from A to B via a third destination C, preferably so that flights from C to B are very popular and competitive. If you're willing to route through Bangkok, you can now get from Singapore to LA on Thai Airways for just US$2880, and if you accept a less flexible, restricted J-class ticket the price drops further yet to an almost tolerable US$2240 — under three times the average economy class price.
If you're willing to further forego the "speed" factor, you may be able to scout out better deals. For example, at time of writing, Asiana offers business class flights between Bangkok and Los Angeles for just US$1600 (including taxes). The catch? You'll be stuck with a 15-hour layover at Seoul in both directions. Likewise, you can knock a few thousand off that US$5000 Singapore Airlines flight if you buy your tickets from Sri Lanka — but if you're departing from Singapore, that means flying Singapore-Colombo-Singapore-Los Angeles-Singapore-Colombo-Singapore!
If you're planning a really long trip, consider a Round the world ticket. They are also available in business and first class versions, which are comparatively affordable, being usually priced at (roughly) twice and thrice the economy version.
Last but not least, if flying with others, many airlines offer "companion tickets" where, if you buy one full-price business or first ticket, you get another one cheaply or even for free.
Frequent flyer miles
Many frequent flyers consider business/first class awards and upgrades the best way to use your miles. Instead of the 4x/11x spreads for cash, you can typically get an business class award for as little as 1.5x the miles for an economy and first class awards for just 2x (although the ratios vary from program to program).
The flip side, though, is lack of availability and total inflexibility. For airlines, getting somebody to burn up 200,000 miles on a first class seat that would otherwise have gone empty is an excellent trade — but having that award flyer displace somebody who would willingly have paid US$10000 for the seat is a terrible trade. You thus need to make your reservations as early as possible — some start calling as soon as award inventory is released, which may be 6-12 months before the flight!
If you have a long-haul economy flight that you'd like to upgrade, the airline may be willing to sell you an award upgrade, where you get bumped up to business class in exchange for some miles. These come in two flavors: the expensive confirmed upgrade, where you are guaranteed a business class seat in advance, and the comparatively cheap standby upgrade, where you will only get told at checkin (or even the gate!) whether you'll be sipping champagne in first or chewing on your knees in steerage today.
Several airlines have attempted to fly only entire airplanes of first or business-class seats. The fares are often much cheaper than the business class seats of major airlines, due to the business/first class flyers not having to subsidise the economy class seats.
Erstwhile competitors MAXjet, EOS, and Silverjet all ceased operations in 2007-2008.
A dodgy class of dealers known as first and business class discounters merge the two approaches: they buy people's frequent-flyer miles on the cheap, and sell them on to travellers at steeply discounted prices.
The business depends on a loophole in most airmile programs that allows the miles holder to redeem miles for tickets for other travelers. The stated intent of the clause is to allow the miles holder to exchange miles for tickets for family or close friends. Through a broker, the miles holder instead redeems their miles for a ticket for a stranger. The stranger pays the broker, and the broker pays the miles holder -- minus the brokerage fee.
A discount ticket is therefore a shaky proposition; there is a real possibility that you will be refused the seat you paid thousands of dollars for. Airline mile brokers usually refuse to give refunds or other service if the transaction doesn't work out.
Types of discounters
There are brokers that deal in bulk purchase of seats and their resale and brokers that deal with individual sellers and purchasers. The latter tend to deal only with the most expensive seats and can give the best savings. For a real budget traveller the seats are still hundreds of dollars, but for a business traveller this can result in savings of thousands more. The former can yield excellent deals and are sometimes known as general sales agents or bucket shops. In dealing with them it is worth checking online oneself with the airline's own website in order to make sure that there is no cheaper ticket available.
This is a one-stop-shop for listing of the cheapest available listed seats. Individual discounters may be able to do better for you. Sometimes the airline itself can do better. Don't buy a ticket without checking.