Borovets is reasonably easy to access being only 73km from the Bulgarian capital of Sofia and 125km from the second largest city of Plovdiv.
Sofia, the closest airport, is served by a number of budget airlines including Wizz Air and Easyjet among others. If booked early, you can pick up a really cheap deal. Also, British Airways and Bulgaria Air can offer extremely good deals and provide more comfort. Lufthansa have several daily flights to Sofia, with connections from many countries through Muenchen or Frankfurt. Most hotels are fully prepared to provide transfer services with booking.
Holidays to this area can also be arranged via tour operators with package holidays available from a variety of companies including, but not limited to: Crystal, First Choice and Balkan Holidays.
By far the cheapest option but a little more difficult than a direct transfer as there’s not yet direct public transport between Sofia and Borovets. Take a bus from Sofia, Bus Station South (Avtogara Yug) via Mladost Metro to Samokov (one hour 15 minutes), every 30min and then a minibus to Borovets (20 minutes). Minibuses from Samokov leave every 30 minutes between 7am and 7pm. Borovets bus stop is at Hotel ela. The trip costs around 14 lev return.
Skiing. The ski area in Borovets is split in two; a smaller area with runs down into the main resort is serviced by 2 chairlifts and a number of drag tows and consists of nursery slopes; a couple of short black runs; 1 long blue run and a number of short reds. The second ski area is accessible via a Gondola and is much larger with a number of long blue and red runs. Black slopes are available at this resort but it must be noted that despite the high quality of the red and black runs this resort is considered to be mainly for beginners and intermediates. The resort has several good ski schools and a wide range of Apres ski activities. It is suggested that to book a place at one of these schools if you are new to skiing.edit
Snowboarding. Snowboarders share the same area as the general skiers and have a wide range of slopes available to them.edit
Most restaurants on the pistes are relatively expensive and average quality.
Alpin Restaurant. Here you can sample tasty European and Bulgarian national cuisine specialties until midnight. In summer, you can spend time relaxing in the garden, cooled by the fresh air from the waterfall and cascades. There is also an outdoor barbecue where the chef will prepare specialties, grilled on live coals, right in front of you.edit
La Bomba a local grill restaurant, with tasty and reasonably priced food. Try pork on the spit roast and the local bread, baked with butter and salt.
The Blue Steak House/restaurant in the center of the town, great steak and other dishes.
Bobby's Bar A place to grab a beer and talk about a day on the slopes. Predominantly English speaking. Everybody seems to be friendly and up for a chat so if you're after a good social experience or any info on the area this is a place to start. Has a couple of quiet periods between breakfast and lunch and between lunch and about 4pm when people start to roll in off the slopes. Can be a little tricky to find but if you walk up the hill past Francos it is the last building on the right (with bright pink window frames).
Rila A large hotel located right on the lower slopes; rooms are comfortable and clean. The hotel has a swimming pool and a large lobby bar. The food provided in the restaurant (Towards the season anyway) is not to be recommended, although this isn't a huge problem as there are a number of reasonably priced places to eat in the town.
Bor. The original hotel of Borovets, built nearly sixty years ago but do not let that put you off for the interior is modern and comfortable with a mini bar, restaurant, games room and lounge. Prices at the bar are significantly lower than that of the main Rila hotel, and rooms are usually offered at half-board allowing for a buffet system breakfast and dinner. The area around the Bor is scenic and quiet, however it must be noted that the Bor hotel is outside of the main Borovets area therefore it is advised that you either allow 15 minutes walking time (between leaving the hotel and arrival at the slopes) or put aside 10lv for a horse-drawn carriage ride which can be found outside the lobby's main entrance.edit
Iskar Hotel & Chalets, . Small, modern family run complex with a hotel and 5 chalets on the outskirts of Govadertsi village. It has its own ski run nearby and is about a 30 minute transfer to Borovets. The rooms are all nicely decorated in a modern style, each has an ensuite and the majority have balcony views of the Rila Mountains. There is a large dining room and lounge with real log fire and bar. It's a really relaxed environment, so you can be as lively or as lazy as you like! The hotel is half board, with breakfast and a three course evening meal each night, prepared by a British cook. The family that own the place also organise all your transport and ski hire, and are really knowledgeable of the local area so able to help organise other activities. It's ideal for big groups and families, and the quiet rural setting can be a nice escape from the hustle and bustle of Borovets at night. There is room for up to 30 people and they offer group discounts.edit
Villa Stresov, Sitnyakov Ski Lift Rd. and Hwy. 82. Villa Stresov was rebuilt in 1996 as Borovets' only five-star villa by the Marianne Djidrova Nielsen, a granddaughter of the Stresovs, now living in Chicago, Illinois with her husband Philipn. While only 600 meters from the center of Borovets and ski lifts, the villa is secluded among towering pines at the foot of Mt. Musala. Each of the Villa's four upstairs bedrooms can be rented individually, or the entire Villa is available for up to ten adults. There is a landscaped garden in the back, with a building for a six person hot tub, and another large BBQ house. A gazebo sits in the back corner overlooking the gardens.edit