Agadir is a city in the southern part of Morocco. It is of interest primarily because of its location, as it is surrounded by the Antiatlas, the Sahara Desert, many natural parks, and secluded beaches which are all easily accessible from Agadir.
The city of Agadir itself is primarily a tourist resort that is popular with European travelers. It has a beach with all the appropriate facilities for beach-tourism. The city is not especially attractive, nor is it particularly clean or orderly.
Airport-taxi 150 Dh during the day and 200 Dh during the night (if you arrive during the evening, the change is about 8PM). Bus 60 Dh, if you are three or more, 40 Dh. The stop in Agadir is at the Sahara's hotel parking. There is a company that has a telephone number: (0)28 82 20 17 and can bring a taxi to your hotel at any time of the day or night and costs the same that taking the taxi at the street. They speak Arabic, French, English and German.
There is no train connection to Agadir, you can only use the bus as a public transport. Agadir's bus station is at he Sahara hotel's parking, and is possible to take grand taxis there. There's a city at about ten kilometers, called Inezgane, which is the region's bus hub. Is very usual to arrive there and not to Agadir. The grand taxi to Agadir costs from 4 Dh/person.
Go to Inezgene from the airport, which is closer, easier to catch there bus to Marrakech, Ouarzazate, Taroudannt and other places. Not touristic as modern Agadir!
Most of the Agadir's petit taxi are quite legal and use the taximeter (you can ask the driver to do it without any problems). If you go around the center, they will ask you normally from 10 to 20 Dh.
There are also some buses but, as usual, they are very crowded, slow, and pass with low frequency. The touristic city is small enough to go walking instead of going by bus.
At 40km south from Agadir, there is the Souss-Massa river national park
At about 80km east from Agadir, there is the city of Taroudannt, which really worths the visit if you don't plan to visit Marrakech or other big historical cities.
The coast northern to Agadir has very nice and accessible beaches, like Taghazout at 15 km. You can get to these towns using the Zetrap bus lines that leave from the center of Agadir.
What to Do
Agadir is primarily a resort; and as such has a limited number of attractions
The main attraction is the beach, which is very big, without wind and not very crowded.
There's part of the original fortress which is at the top of the hill beside the city, over the huge painting. It's possible to go there by taxi, bus or even small mopeds that are for rent around of the Hotel Kenzi (they are expensive, more than 100 Dh an hour).
There is a small zoo, called "Vallée des Oiseaux". The entrance is very cheap, 5 Dh adults and 3 Dh for the children. There is a very nice cage you can walk inside, many birds from all the world, some goat-like animals from the Atlas, and even exotic mammals. The children of Agadir go there to play in a small and crowded playground. To find it, go to the Uniprix, and the main gate is on the other side of the street on the right (Av. Hassan II).
What to Buy
Agadir is maybe the city with the least charm to buy the typical Moroccan handcraft goods. All the souk is around a big square behind the Uniprix (Blvd. Hassan II with Ave. Sidi Mohammed). There is a concrete building called Marché centrale with many shops inside. Is possible to get in also from Ave. Prince Moulay Abdallah. All the goods are made outside the Agadir region, and it's difficult to find them at a good price. The good thing of buying in Agadir is that there are many fixed-price shops, which is good if you don't know how to haggle well. In fact, you may find that the cheap things you bought in Marrakech are not so cheap!
In the Uniprix shop it is possible to buy small typical pieces in maybe the least authentic shop in Morocco, but the prices are no so high and there is nobody pushing you to buy.
Where to Eat
There are three main zones to eat in Agadir:
New Talbourjt: The cheapest restaurants are here. There are menus for 35 Dh. It's one of the cheapest zones in Morocco for tourists.
The beach: Next to the beach, there are many restaurants. You can find from international fast food to Indian food, good fish restaurants, etc. It's the most expensive and touristic zone.
Around the Uniprix: It's the mid price zone. There are touristic restaurants and some restaurants for the local people.
Agadir is touristically prepared for Europeans, so you can find night clubs in the touristic zones, where you can find more tourists beside the usual locals looking for tourists.
Alcohol is found in all the touristic places.
If you are looking just to talk and drink something during the evening, you can go to the nice and big cafes that are at ave. Hassan II, like La Fontaine, La Veranda, Le Dome, etc. It's a real ritual for many Agadir citizens.
Check out the 4 Star Hotel Jacaranda Golf Hotel Agadir. Every comfort and great food and lovely pool and gardens
If you're on a budget, Hotel Diaf is a great place to stay. Its just near where the bus stops (1 min walk), right next to an internet cafe and about 20 mins walk or a 6dh taxi ride(don't forget to get them to turn the meter on)to the seafront. It is possible to stay in a room on the roof with a double bed and a single for 100dh! The best thing is, it has an amazing warm shower with a large showerhead. The rooms definitely have a "backpackers" feel, but its a great, and cheap, experience.
Hotel Sud Bahia, Rue des Administrations Publiques, Agadir 335, Morocco. Four-storey with 246 rooms 400 meters from the beach in the center of Agadir and with an outdoor pool.