These are some words to avoid in Wikitravel guides and listings.
Affordable compared to sleeping on the street or in a luxury hotel? Always give exact prices, or at least a price range.
Or any similar superlative. Unless you've actually tried all the others, this is a presumptuous comparison.
If it's free, then call it "free" and save four syllables.
Fluff. Just say where it is, and what it is close to - preferably metro stations etc, rather than attractions.
Can cause confusion, meaning the main course or first course depending on where you are - choose another word.
What does that mean? Caters only to millionaires? If so, say so.
four-star, five-star, or any other number of stars
Has no meaning or base referent (unless it's a Michelin 3-star restaurant! If so, say so.
State what it is equipped with, rather than add this promotional fluff.
State what exactly makes it ideal
is located in
This is a long way of saying "is in".
is situated in
See "is located in".
it should be noted that...
Go ahead and note it, then.
Instead, provide the prices, or at least some examples of them
Empty, flowery language. Use a more concrete description instead: what part of the hotel/restaurant/etc. do you find luxurious? Are the curtains made of purple velvet? Is the ceiling painted with gilded murals?
The opening year would be more neutral, and persisting to future readers.
our / we / us
First-person pronouns are a dead giveaway that the listing is promotional and written by someone with a bias toward the subject. Travellers don't want to know what a hotel's proprietor thinks of the hotel; they want to know what other travellers think of it.
State precisely what makes it a perfect choice
Empty, flowery language. If a place or business is "first" in some sense, use that sense specifically. Otherwise, avoid this word.
Reads strangely in English, but remarks under "conveniently located" apply.
What's "reasonable" for a business traveller in London is a barbarous outrage for a backpacker in Thailand. Always give exact prices, or at least a price range.
Recommended by whom? Wikitravel is too big to make recommendations. Simply add descriptive listings.
$100 fine? imprisonment? death penalty? Be as specific as possible.
Same as conveniently located. Use only in the context of military history.
Suggested by whom? Wikitravel is too big to make recommendations. Simply add descriptive listings.
travellers should remember that...
Good thing we wrote it down in the guides, then.
A negatively-weighted word in English. Very few English-speaking travellers identify themselves as tourists; almost all recreational travellers are.
unique / unique for (kind of travellers)
State what exactly makes it unique
Hotel companies love to use this phrase; travellers are still trying to figure out what it means.