Tokushima (徳島)  is the main transport hub of eastern Shikoku. It has a couple of worthwhile attractions, and its palm-lined boulevards are pleasant enough to pass through on your way to other locations in Shikoku.
Pint-sized Tokushima Airport, to the north of the city, has daily services to Tokyo, Nagoya, Fukuoka and Sapporo. Buses to JR Tokushima Station take 25 minutes and cost ¥430. The schedules are synchronized to flight departures/arrivals.
Buses run to the station from Kobe Airport every 1-2 hours at 55 minutes past (2 1/2 hours, ¥3200). Airport Limousine buses operate from the nearest international gateway, Kansai International Airport in Osaka (2 3/4 hours, ¥4000 — cheaper if you purchase a round trip ticket).
From Okayama, take a Marine Liner rapid train to Takamatsu, then transfer to the Uzushio limited express for the run to Tokushima (2 hours, ¥4420). Two daily Uzushio trains run directly from Okayama, with no change of trains required (¥5050). If you are coming from Kansai or the east (i.e. Nagoya or Tokyo) then changing to a bus at Shin-Kobe will result in an easier trip to Tokushima - a wise investment for Japan Rail Pass holders, even if the pass doesn't cover the bus. (See By Bus below)
The JR Tokushima Line runs toward Ikeda (2 hours), for connections south towards the Iya Valley.
If arriving from Kansai via Awaji Island, you're pretty much guaranteed to end up in Tokushima. JR Bus operates many services to Tokushima: Awa Express bus service leaves from Kobe and Kobe Airport (2 hours from Shin-Kobe station, ¥3200, 15 daily round-trips), Osaka (2 3/4 hours, ¥3600, 23 daily round-trips), Kyoto (3 hours, ¥4100, 7 daily round-trips), and on weekends and holidays, Nara (4 hours, ¥3900, 2 round-trips). Keihan Railways has its own highway bus that travels to and from Kyoto and Hirakata.
The overnight Dream Tokushima bus runs from Tokyo and Shinjuku (10 hours, ¥10000 each way).
Ocean East (tel. 03-5148-0109) operates a ferry service between Tokyo, Tokushima and Kitakyushu. Both the Tokyo and Kitakyushu runs are overnight; passengers can book Western-style bedrooms, bunks, or sleep on the floor. If you're sleeping on the floor, this is one of the cheapest ways to get to Tokushima: Tokyo fares are ¥9310 each way, and Kitakyushu fares are ¥6790 each way. First-class tickets are ¥25,480 on the Tokyo run and ¥17,920 on the Kitakyushu run.
Nankai Ferry (tel. 073-422-2156) operates another ferry to Wakayama, which is easily accessible from the Osaka/Kyoto/Nara area. The ferry takes just two hours, costs ¥2000, and runs every 2 hours or so, even in the middle of the night.
Tokushima Prefectural International Exchange Association (トピア TOPIA), 1-61 Terashima Honcho Nishi, 6F Clement Plaza, ☎ +81 088-656-3303, . 10AM-6PM. An excellent place to drop in with Internet access (¥50 for 10 min) and lots of guidebooks and other information to borrow. TOPIA staff can help you book accommodation and recommend things to see and do. It's on the 6th floor of the shopping mall above JR Tokushima Station.edit
The 88 Temple Pilgrimage passes through Tokushima, with temples 14 through 17 — Jōrakuji (常楽寺), Kokubunji (国分寺), Kan'onji (観音寺) and Idoji (井戸寺) — all located within city limits. Ryōzenji (霊山寺), the starting point of the pilgrimage, is just north of Tokushima in the city of Naruto.
Awa Odori Kaikan (阿波おどり会館), 2-20 Shinmachi, ☎ +81 088-611-1611, . 9AM-5PM. An interesting museum devoted to the Awa Odori Festival. Exhibits include video and panoramas of the festival, and even a dancing Odobotto robot to show you how it's done! There are several daily performances of the Awa Odori dances (¥500).¥300. edit
Tokushima Castle, 1-8 Tokushima-cho, ☎ +81 088-656-2525, . Garden and museum Tu-Su. A brisk uphill walk from Chuo Park, behind the station, takes you to the castle ruins and a view over the city. The castle museum (9:30AM-5PM) is set in an exquisite traditional Japanese garden — come early in the morning for a misty, meditative, and crowd-free experience.Admission to the garden and museum is ¥300 adults, ¥200 students. edit
Bridge to Tokushima Castle
Awa Jurobe Yashiki (阿波十郎兵衛屋敷), 184 Ichikawa Naimachi Miyajima Honura, ☎ +81 088-665-2202, . 9:30AM-5PM. Once the home of the samurai Jurobe, this is now a bunraku (puppet theater) museum. Performances are held at 11AM weekdays, with an additional show at 2PM weekends. Take a bus from JR Tokushima Station to the Jurobe Yashiki-mae stop.¥400 adults, ¥200 children. edit
House of Indigo (藍の館 Ai-no-Yakata), Itano-gun, Aizumi-cho, ☎ +81 088-692-6317, . W-M 9AM-5PM. Located in an old house formerly owned by an indigo merchant. For a small fee (¥500-3000), you can dye your own piece of fabric with real indigo, and learn how to create one of the traditional patterns. Take a bus from JR Tokushima Station to the Higashi Nakatomi bus stop.¥300 adults, ¥150 children. edit
Tokushima Modern Art Museum (近代美術館), ☎ +81 088-668-1+81 088, . Tu-Su 9:30AM-5PM. One of the most acclaimed modern art museums in western Japan, with work by contemporary Western and Japanese artists. Take a bus to Bunka-no-Mori Park from JR Tokushima Station, or walk west from JR Bunkanomori Station.¥200 regular, ¥600 including special exhibits. edit
Tokushima Prefectural Art Museum (博物館), ☎ +81 088-668-3636, . Tu-Su 9:30AM-5PM. Natural and geological museum covering pre-historic Shikoku to the present day, with some hands-on exhibitions. Like the Modern Art Museum, it's in Bunka-no-Mori Park.¥200 adults, ¥50 children. edit
The Awa Odori (阿波おどり) festival, held August 12-15 annually, is by far Tokushima's largest claim to fame. With a history of over 400 years, people dance in the streets according to the complex choreography. As the proverb says, "The dancing fool and the watching fool are both fools, so why not dance!" This atmopshere of this visual and aural spectacle is certainly worth a detour to Tokushima if you happen to be in Japan in mid-August, but accommodation can be extremely difficult to secure.
Mount Bizan (眉山) has 1500 cherry blossom trees, making it an impressive sight at blossom time. At the Awa Odori Kaikan, there's a ropeway  (9AM-5:30PM, later during festival periods; ¥600/1000 one-way/round-trip) to the top of Bizan. The walk down takes about 15 minutes.
Tokushima became a major city in part because of indigo, which is used locally to dye beautiful patterns in products from handkerchiefs and scarves to cushions and large door-curtains. Otani-yaki pottery, with its natural muted colors and rustic-looking shapes, is another popular souvenir, as is handmade paper.
SOGO, 1-5 Terashima Honcho Nishi, ☎ +81 088-602-1611, . 10AM-7:30PM. Has a Kinokuniya with English-language books on the 8th floor.edit
Tokushima is famous for its wonderful strawberries and sudachi, a small round green citrus fruit with a lime-like flavour. In the summer, sugata sushi is available, wherein a whole small fish is stuffed with sushi rice. Another popular local treat is narutokintoki, a kind of sweet potato.
There are some nice places to eat on the 5th floor of Clement Plaza, which is above the train station, and also in the department stores nearby.
Inotani (いのたに), 4-25 Nishi Daikumachi, ☎ +81 088-653-1482. Tu-Su 10:30AM-5PM. This shop represents Tokushima ramen (pork, seafood, lots of vegetables) at the prestigious Ramen Museum in Yokohama. Back home, it's a busy lunch spot.¥450. edit
Takeda (たけだ), 2-15 Ichibanchou, ☎ +81 088-623-3848, . 10AM-6PM. A shrine for all things related to 60's surf culture. The owner, Takeda-San, appears in many of the surfing pictures on the walls; he cooks and serves customers himself, so don't arrive in a hurry, but the food is great and the atmosphere is fun. It's on the second floor up a tiny staircase, but it has a sandwich board out front and the awning is white with black lettering.Great breakfast or lunch and even better coffee for less than ¥1000. edit
The aforementioned sudachi fruit is used to flavor local shochu and sake. Most of the bars are clustered around the ACTY 21 building.
INGRIDS INTERNATIONAL (BAR), 770-9021 Sakae Machi 2chome 7-1 West building 2nd floor (From Tokushima Station go to the main street of Akitamachi.,then find the building of Shidax Karaoke,there is an intersection, turn right, then turn left in a small street and you will find her bar.), ☎ 09059166280. This bar is one of the famous bar for foreign and Japanese hangout. They have a karaoke night,chillout night playing your favorite tunes, Dance party night, Open mic night, and etc.edit
Alpha Hotel Tokushima (アルファホテル徳島), 2-11 Toudaikou, ☎ +81 088-655-0222, . Business hotel about ten minutes from the station. All rooms have a free Internet connection, and PC rentals are available.Rooms from ¥5800 single, ¥9800 twin. edit
Hotel Clement Tokushima (ホテルクレメント徳島), ☎ +81 088-656-3111, . Luxury Western-style rooms, with a few Japanese-style. There are three restaurants, including one on the 18th floor with a bar. It's directly connected to JR Tokushima Station.Rooms from ¥10,000 single, ¥19,600 twin. edit
Tokushima Youth Hostel (徳島ＹＨ), ☎ +81 088-663-1505 (firstname.lastname@example.org). Somewhat inconveniently but beautifully located in the green seaside hills of Omiko (大神子), a 30-minute bus ride from the station. The last bus departs at 6:45PM on weekdays, 5:35PM on weekends and holidays.A bed for the night costs ¥3000; alternatively, you can camp in the little park by the seashore for free. edit
Toyoko Inn Tokushima Eki Mae (東横INN徳島駅前), 1 Chome-5 Ryogokuhoncho, Tokushima, Tokushima Prefecture 770-0843, Japan (Near the Train Station), ☎ +81 88-657-1045, . Convenient Hotel with free breakfast near Tokushima Station. It is part of a larger chain that is present all around the country. Singles start around ¥6000 and doubles around ¥8000. It is a pretty standard business hotel but is conveniently located. Parking for the night is ¥500. edit
Check out the tidal whirlpools at Naruto, but confirm the times before you go — they can only be seen at certain times.
See the beautiful and wild Anan coast in southern Tokushima prefecture. Area around Hiwasa (2 hours, about ¥1000 from Tokushima) is especially beautiful.
Mima — a small city to the west of Tokushima city. About one hour by train on the Tokushima line. Mostly known for several historic locations, as well as campsites, and nature activities (hiking, kayaking, fishing, etc.).
Take the train out to Ikeda and hop on a tour bus or rent your own car in the city to go explore the Iya Valley, its vine bridges, beautiful scenery, and outdoor sports, notably rafting on the Yoshino river.
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