Only the nationals of the following non-EEA countries do not need a visa for entry into the Schengen Area: Albania*, Andorra, Antigua and Barbuda, Argentina, Australia, Bahamas, Barbados, Bosnia and Herzegovina*, Brazil, Brunei, Canada, Chile, Costa Rica, El Salvador, Guatemala, Honduras, Israel, Japan, Macedonia*, Malaysia, Mauritius, Mexico, Monaco, Montenegro*, New Zealand, Nicaragua, Panama, Paraguay, Saint Kitts and Nevis, San Marino, Serbia*/**, Seychelles, Singapore, South Korea, Switzerland, Taiwan*** (Republic of China), United States, Uruguay, Vatican City, Venezuela, additionally persons holding British National (Overseas), Hong Kong SAR or Macau SAR passports.
These non-EU/EFTA visa-free visitors may not stay more than 90 days in a 180 day period in the Schengen Area as a whole and, in general, may not work during their stay (although some Schengen countries do allow certain nationalities to work - see below). The counter begins once you enter any country in the Schengen Area and is not reset by leaving a specific Schengen country for another Schengen country, or vice-versa. However, New Zealand citizens may be able to stay for more than 90 days if they only visit particular Schengen countries - see the New Zealand Government's explanation.
However, all British Overseas Territories citizens except those solely connected to the Cyprus Sovereign Base Areas are eligible for British citizenship and thereafter unlimited access to the Schengen Area.
Further note that
(*) nationals of Albania, Bosnia and Herzegovina, Macedonia, Montenegro and Serbia need a biometric passport to enjoy visa-free travel,
(**) Serbian nationals with passports issued by the Serbian Coordination Directorate (residents of Kosovo with Serbian passports) do need a visa and
(***) Taiwan nationals need their ID number to be stipulated in their passport to enjoy visa-free travel.