This is a traditional fishing community which has grown over the years and is popular with Europeans, looking for cheap second homes in the sun.
There is a wide range of accommodation available from basic surf lodges, apartments, villas and even a luxury riad. Prices are much cheaper than in Agadir and great deals can be had.
There are a number of cafes, throughout the village, a chemist, bakers, butcher, small shops, selling basic provisions, barbers, which does a great cut and shave for a fraction of European prices.
The village is dry, so no alcohol is on sale here, buy beers etc from Uniprix or Marjane, both in Agadir.
The beaches are excellent, there are kiosks selling drinks, two sections where you can hire a sunbed for 10dhs. There is a cafe, serving sandwiches and restaurant, called Brahims, which serves excellent seafood and is popular with locals, especially at the weekend. There are surf shops. lessons and board hire. Remember that you can usually get a deal on prices, you do have to haggle! Camel rides and horse riding is also on offer, again discuss price beforehand.