Swaffham is a picturesque market town in the west of Norfolk. It has become famous in recent years as one of the principal filming locations for for the ITV television series Kingdom.
Swaffham is located just south where the west-east (Kings Lynn to Norwich) A47 and the south-north A1065 (London, Cambridge and Newmarket to Fakenham and North Norfolk) roads cross. These two busy routes provide Swaffham with a large volume of passing trade and travellers, especially at weekends and during the summer months.
Swaffham's most frequent and important bus connection is the Excell X1 regional bus. Services call every half hour (Monday to Saturday) or hourly (Sundays) in both directions:
Passengers travelling by train to or from Peterborough can buy a through rail ticket to/from Swaffham on the X1 bus, thereby saving on the combined cost of train and bus tickets.
Swaffham has daily National Express  service on two routes:
Details of additional rural bus routes between Swaffham and neighbouring towns and villages can be found on the website of Traveline East Anglia  or by calling the National Traveline service on 0870-608-2-608.
There are stations on different lines, approximately equidistant to Swaffham.
Swaffham is small enough to be easily explored on foot. There are a number of public transport options within the town itself (excluding train services).
Swaffham Market takes place in the town centre every Saturday from around 08.00 until around 15.00. The market square is occupied with stalls, and the town is usually bustling with people from surrounding towns and villages. Fresh meat, fish, fruit and vegetables are widely available, as well as more specialised local produce.
For when the market isn't in town, there are three supermarkets in Swaffham. There's a basic Rainbow Co-Op on London Road, just south of the market place; a discount Asda north-east of the town centre on the Lynn Road; and a well stocked Waitrose supermarket with organic counters and petrol station, on the Castle Acre road next to the junction of the A47 and A1065. The latest addition to the town is a large Iceland store
The Market Cross Cafe & Bar on the marketplace is highly rated, providing customers with hot and cold food and drink throughout the day.
The Grey Hound in Swaffham is a family friendly pub with seating out front and a pub garden. Very welcoming.