See an updated information about getting there and away at Palanga tourism information centre.
Palanga Airport offers regular scheduled flights from/to Copenhagen (Denmark) (SAS), Oslo (Norway) (Norwegian) and Riga (Latvia) (Airbaltic) all year round. During the summer months, Rusline operates a weekly flight from Moscow (Russia).
The buses on route Airport - Palanga - Airport run approximately every hour on every day (even in the late hours). For more information phone call +370 460 52020. They cost 2 LTL oneway, the bus stop is not the one in front of the terminal but on the roadside 20m further.
When you come to Palanga Airport by a rented car, you can park it at the Airport and leave the keys with car documents in Airport Cafe on the first floor. Passengers comming by own car can park auto in a paid place for long parking. For more information contact Airport Cafe tel/fax +370 460 51392.
The bus station has moved to the east of the city center at the intersection of Klaipedos pl. and Kretingos g.. It is an easy 10-15 minute walk from the center of the city and a couple taxis are usually parked ath the bus station. There is a private restaurant and a large Maxima supermarket at the bus station building.
Klaipeda. Buses and minibuses operate from platform 1, 2, and 3, early morning to 22:00-23:00, depending on time of the year with times posted at the platforms. The trip costs €1.40 (as of May 2016, cash only, payable to the driver) and takes about 20-30 min.
Kaunas. Most services connecting Vilnius and Palanga do not stop in Kaunas bus station, but stop at the outskirts of Kaunas. If travelling from Kaunas centre, one have to check in advance whether the direct bus to Palanga is available, otherwise the best way is to get a bus to Klaipėda and connect there.
Vilnius. Many buses connect Palanga and the capital, especially during the summer. The trip will cost 68-72 LTL and will take around 4-4.5 hr. Alternatively, you may connect via Klaipėda, since all buses stop there anyway. There is an overnight service (daily during the summer), running from Minsk (Belarus) costing less (~50 LTL, but discount not possible), which leaves Vilnius at 22:45 and arrives to Palanga at 04:45. At high season, this bus can get quite crowded, so advance reservation is advised (available at TOKS iTicket system).
Liepaja (Latvia). Service from Liepaja is scarce, as buses/microbuses only run 4 times per day during the high season and only once October-June (Lepajas Tour). The trip costs €3.15 (as of May 2016, cash only, payable to the driver) and lasts 60-80 min.
Riga (Latvia). Only one bus per day runs from Riga to Palanga, costing 55-60 LTL and taking 4h30min. This bus also calls at Liepaja. Many more services run on Riga-Klaipeda route, but do so via Siauliai and do not call at Palanga or Liepaja.
Minsk (Belarus). A daily service runs in summer months, but frequencies can be downgraded in the low-season. It leaves Minsk at 19:00 local time, reaching Palanga at 04:45 and costs 95-100 LTL.
Palanga bus station tel.: +370 460 53333.
Do not forget that EU/EEA students with an ISIC card are eligible for 50% discount on Lithuanian bus network (excluding services to other countries).
Direct train service does not run to Palanga, as there are no railway tracks in the city. However, it is possible to take a train from Vilnius or Šiauliai (three times per day) to Kretinga, which is the springboard to the resort, located 11 km from there. Taxi and direct (and some indirect) bus service between Kretinga and Palanga available, but be advised that outside of July and August, it is not possible to catch a bus to Palanga if arriving on the last train (at 22:00). Kretinga also can be used as a base to stay overnight with an easy feasibility to do one-day trips to the resort.
EU/EEA ISIC student discount is also applicable.
Taxi is available in front of Airport Terminal. A trip to Palanga city takes 10 min and costs about 20-40 LTL (6 EUR-12 EUR) or to Klaipėda takes about 30 min. price about 50 LTL (~15 EUR). A trip from/to Liepaja (Latvia) takes about 1 hour 20 min. and costs about 200 LTL (60 EUR). Taxi tel.: +370 46 345-345 (Klaipėda), +371 34 22222 (Liepaja).
From 15 May to 15 September, only paid parking is allowed in the city centre throughout the city and costs 2-3 LTL per hour. Hotels and guesthouses may have their own parking lots.
Only places with free parking in the city centre are on Biliuno and Zemaites streets.
Most of Palanga can be easily explored by just walking around town. Bicycles and other forms of self-powered transportation are available for rent (check out the corner of Vytauto and Vasario 16). The walk from the center of town to the new bus station is 10-15 minutes.
Palanga has a beach, but it is very crowded in summer, since all Lithuanians come to their short coastline. Amber museum is also interesting (€2.40 as of May 2016). Please see the local webpage for more information 
Items made from amber are one of the town's specialities, and range from inexpensive jewelry and small pictures with pieces of amber (or imitation amber) stuck on, up to very high quality items made of the real thing and costing thousands of Litas. There are good opportunities to buy souvenirs on your way to the beach, where tents with souvenirs are set up.
At the beach, you can enjoy a cheap cheburek and cold beer (sold by young peddlers). A bit of a warning though, the chebureks are not made in a local restaurant, and are deemed "illegal" for unsanitary conditions in which they are thought to be made, but, I have tried many chebureks and I haven't had food poisoning (yet). So buy from the peddlers at your own discretion.
A large proportion of householders in Palanga offer rooms to let at very cheap rates. Simply look for signs offering accommodation.