Negril is in Jamaica
Negril is famous for its 7 miles of cool, white sand beaches and another 7 miles of 40' cliffs. One of the most beautiful towns in Jamaica, it has a more laid back atmosphere than that of Montego Bay and is more touristy than Ocho Rios. When you stay at a hotel on the beach you are literally on the beach when you walk out of the beachside of your hotel. You have probably never seen water this clear or warm. You will be amazed at how far out you can walk in the water before it gets up to your neck. The water is gentler and the sand is whiter(smaller grained aka softer) the farther down(away from town) you are. The end of the beach down by the all-inclusives is the whitest.
 Get in
Fly into the Sangster International Airport in Montego Bay. Take a 60-90 minute shuttle van ride to Negril.
Amstardmc.com A highly recommended Airport transport company and Excursions  with more than 20 years of service. You can book a transfer online or you can phone them from the USA and Canada at (877) 329-4461 or phone them from Mexico at 01 800 267-8270.
Clive's Transport Service is a great way to get from the airport to Negril, for $20 per person in a nice, air-conditioned van with really positive staff to meet you off the plane, provide you with refreshments & very safe, friendly, accommodating drivers. You can also book tours with Clive. Book on-line at www.clivestransportservicejamaica.com or call him on (876) 869-7571 for both regular and private transfers and tours.
Kingsley James of Take Care Tours, www.kingsleystakecaretours.com, is reliable and available for private or group transportation throughout the island, in a clean and comfortable van. Based in the West End, with 20 years experience. Email reservations and requests to email@example.com. They can be reached by calling (876) 885-1383.
Dudley Warren's Big Ship Tours will take excellent care of you; tours and airport transfer to and from Negril with a/c, cold drinks and great company. Call them at (876) 995-4210.
 Get around
The least expensive way to get around is to hire "Route Taxis". There are two types, red plate, and non red plates or route taxis.
Red plate taxis are official and you can bargain with them. Route Taxis, for example, from the Rui Resort on Bloody Bay to downtown Negril will charge about $2 per person. From Rui to Ricks Cafe is about $4 per person. Be sure to set your price with the driver BEFORE you enter their taxi! Current rates (2012) seem to be 100 Jamaica dollars along the beachfront road to the roundabout in Negril township, and 100 more for any point past this i.e. around the cliffs. Double this if you are catching a route taxi at night.
Non red plate taxis can be anyone owning a car. Some will show their "Jamaican tourism ID" which is still not official unless their license plate on the car is red. Many drivers will attempt to get you to hire them for tours or just to one location. Many of them are very expensive, even if you try to negotiate with them. They will double and triple the cost of a route/red plate taxi. Drivers who are not Route Taxis often charge over $10 per person and will tell you that Route Taxis aren't safe (which is not true, it's just a way to get more money from tourists). In non larger or locally owned hotels, they might have "official drivers" which still does not mean you will get a good price, these again are non-red plate taxis.
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Update: Rick's Caféhas undergone extensive refurbishing since Hurricane Ivan, and is about the biggest tourist trap in which to view a gorgeous Negril sunset. Cliff diving is available from a sturdy concrete slab perched high atop the sea cliffs, higher than before. There, visitors can test their mettle or leave it to the professionals (note: people have been killed and seriously injured/maimed when cliff jumping - including the so-called 'professionals'). Just remember that if you watch the show, you're expected to tip the professionals.
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Taking a snorkeling tour in one the glass bottom boats is highly recommended. Watch the famous Negril sunset, it is the sunset to remember .
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You can spend American dollars almost anywhere on the island. Most of the roadside stand sellers have a calculator and know the exchange rate. Although the roadside sellers are quite savy they can be honest to a fault when it comes to bargaining. If you want a better price you can get it. Just try to avoid upsetting the locals by killing their tourist tax.
In touristy areas items will double in price, if you feel that something is expensive, you're probably right. There are several grocery stores in town with many items such as Jamaican coffee, rum, tea and other local products. These are typically more reasonable in price. This can also save money in food or alcohol costs while vising Negril.
The tourist crafts market at the edge of town is a great place to pick up souvenirs and nick nacks. The sellers are willing to bargain especially if you want more than one thing. Do not be afraid to bargain.
Just like other touristy Jamaican cities, you can purchase cigars from Jamaica or specifically Cuba. Due to the US trade embargo, it's a popular item sold in gift shops in Negril. Remembering that Cuban Cigars are illegal to import back to the United States. If you purchase cigars, unless you are an expert, there is a chance you are buying fake cigars with the label added. These shop owners know that Americans can not have them, so they will offer exorbitant prices. Referencing prices in Europe where it is legal you can pay 3-15$ a cigar, depending on the brand. You should do your research beforehand, and if possible bring someone who knows cigars. Just because an item is in a Cuban Cigar box, it doesn't mean they are authentic.
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The SamSara Hotel also located in the west part of Negril (past the rock house) has a very nice buy one get one free happy hour from 4-7 every day!
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 Stay safe
Use common sense, especially at night. Negril is generally considered safer than most large American cities.
Jamaicans are very friendly people. In touristy areas though, be aware there are many people who will welcome you, ask you where you're from and offer advice are looking for money. Especially people who go out of their way to say hello. Many will be willing to walk you to a recommended restaurant or offer to show you around. These people will always ask for money in return. Even after giving a few dollars, they will even ask for more. Don't be afraid to say no, and to avoid these people from the start.
When walking down the street, people looking for money will look for ways to grab your attention, such as a fist pound or handshake. Do not be afraid to keep walking, and politely say "no thank you". This can get very tedious at times but think similarly to how you will deal with panhandlers in any major city. When choosing not to stop, you might get some accusations of being "racist", "why you in a hurry", "why you being rude" and such. Remember when walking away they are still trying to get your attention, don't take it personally.
It is illegal to buy and/or use drugs in Jamaica. Commonly, you may be offered marijuana 'smoke... smoke?', "the bob Marley" or simply "weed" by the locals. A pleasant "no thank you" or "yes please!" will usually suffice. Do not be surprised if you are offered drugs several times throughout your stay. In addition, you might be offered a free amount. Typically if you smile and say "no thank you" you will have no problems.
 Get out
A little known fact is that you can walk from the far end of the beach to town in under an hour on the beach if you walk along the beach line to where the trees block the way and then take to the grass along the water. Just stay on the shore and you will stumble into the tourist market at the edge of town. There are coconuts and sugar cane for sale in the parking lot. It is a great way to avoid the taxi tax and stay off the road!
To see more of the area in and around Negril, with a local flare, requires a tour guide. Tour Guides can be hired relatively cheaply, and will add a lot of life to your exploration of Negril, and Jamaica at large. To find one, it is easiest to ask for a referral from a tourist spot, like Rick's Cafe. One local favorite is Sexy Rexy, a Rastafarian tourguide, but others can be found as well.
 By Bus/Route Taxi
Knutsford Express Buses are becoming more and more popular for means of travel throughout Jamaica. Knutsford Express offers charter buses form all the major cities to any of the major tourist locations such as Ocho-Rios, Kingston, Negril and Montego Bay. Fairs are payable on site or on their website ahead of time. Costs depends on the time you book, it's recommended to book ahead of time.
Many hotels offer their own shuttles to and from the airport in Montego Bay. In addition, they will offer tours to local attractions.