Negril is in Jamaica
Negril is famous for its 4+ miles of cool, white sand beaches and another 2 miles of 40' cliffs. One of the most beautiful towns in Jamaica, it has a more laid back atmosphere than that of Montego Bay and is more touristy than Ocho Rios. When you stay at a hotel on the beach you are literally on the beach when you walk out of the beachside of your hotel. You have probably never seen water this clear or warm. You will be amazed at how far out you can walk in the water before it gets up to your neck. The water is gentler and the sand is whiter (smaller grained aka softer) the farther down (north, away from town) you are. The end of the beach down by the all-inclusives is the whitest.
 Get in
Fly into the Sangster International Airport in Montego Bay. Take a 60-90 minute shuttle van ride to Negril.
Bestjamaica.com  is a small company that provides private Montego Bay Airport Transfers and Tours. Best Jamaica is not the biggest and this is why they can focus on service. They can be reached at (1876) 403-5045 or email@example.com
Amstardmc.com  A highly recommended Airport transport company and Excursions  with more than 20 years of service. You can book a transfer online or you can phone them from the USA and Canada at (877) 329-4461 or phone them from Mexico at 01 800 267-8270.
Clives Transport Service is a great way to get from the airport to Negril, for $20 per person in a nice, air-conditioned van with really positive staff to meet you off the plane, provide you with refreshments & very safe, friendly, accommodating drivers. You can also book tours with Clive. Book on-line at www.clivestransportservicejamaica.com or call him on (876) 869-7571 for both regular and private transfers and tours.
Kingsley James of Take Care Tours, www.kingsleystakecaretours.com, is reliable and available for private or group transportation throughout the island, in a clean and comfortable van. Based in the West End, with 20 years experience. Email reservations and requests to firstname.lastname@example.org. They can be reached by calling (876) 885-1383.
Dudley Warrens Big Ship Tours will take excellent care of you; tours and airport transfer to and from Negril with a/c, cold drinks and great company. Call them at (876) 995-4210.
Glennis Williams at PG Tours Jamaica  is the premier choice when enjoying airport shuttles and tour excursions on this enchanted paradise called Jamaica. call at 203-903-8719 for Jamaica 876-851-5729
Lloyd Campbell at Paradise Palms Jamaica Tours  Let Paradise Palms Jamaica Tours be your first choice for Airport Transfer from Montego Bay Airport (MBJ)and Tours excursions to all the major sites and attractions in Jamaica. Please contact us email@example.com book on website www.http://shop.paradisepalmsjamaicatours.com/ or call us on 0044 208 599 6516 / 0044 7986 508 439. Thank you.
 Get around
Taxis in Jamaica are plentiful. All licensed taxis have red license plates. While private cars with white license plates will often attempt to serve as taxis for tourists, it is strongly recommended that tourists use only the legal red-plate taxis, as the Jamaican liability laws are not friendly to passengers in illegal taxis should there be an accident.
The least expensive way to get around is to use "Route Taxis". Route taxis operate essentially as buses, following a pre-set route which is stencilled onto the front fender for a pre-set price. Current rates (2012) seem to be 100 Jamaica dollars per person anywhere along the beach from the Riu Resort to the taxistand by the roundabout in downtown Negril, and 100J from the roundabout to any point along the cliffs - that is, 200J per person for a ride from the beach out to the cliffs. Route taxi drivers do not expect tips from the Jamaicans but do expect a tip from tourists - $50 or $100 Jamaican dollars.
In addition, there are many "charter" taxis, usually waiting by the larger hotels, and many drivers will attempt to get you to hire them. This can be quite expensive, even if you try to negotiate with them. Be sure to set your price with the driver BEFORE you enter their taxi! Drivers who are not Route Taxis often charge over $10 per person and will tell you that Route Taxis aren't safe (which is not true, it's just a way to get more money from tourists).
Note that all route taxis are privately owned and operated, and a route taxi driver is free to convert to a "charter" at any time. Be aware that if you ask the route taxi to take you somewhere other than along his route - even a short distance - he may well demand $10 US per person when you get there. One well-known ploy is for the driver of an in-bound route taxi to ask what store you're going to in town and offer to drop you off right there. Even though the store may be 50 feet from the taxi stand, he may then tell you that it was a charter and you owe him $10 more!
On the beach road during the morning to early evening period, route taxis come by on the average within a minute.
[add listing] See
Update: Rick's Café has undergone extensive refurbishing since Hurricane Ivan, and is about the biggest tourist trap in which to view a gorgeous Negril sunset. Cliff diving is available from a sturdy concrete slab perched high atop the sea cliffs, higher than before. There, visitors can test their mettle or leave it to the professionals (note: people have been killed and seriously injured/maimed when cliff jumping - including the so-called 'professionals'). Just remember that if you watch the show, you're expected to tip the professionals.
[add listing] Do
Taking a snorkeling tour in one the glass bottom boats is highly recommended. Watch the famous Negril sunset, it is the sunset to remember .
[add listing] Buy
The tourist crafts market at the edge of town is a great place to pick up souvenirs and nick nacks. The sellers are willing to bargain especially if you want more than one thing. You can spend American dollars almost anywhere on the island. Most of the roadside stand sellers have a calculator and know the exchange rate. Although the roadside sellers are quite savy they can be honest to a fault when it comes to bargaining. If you want a better price you can get it. Just try to avoid upsetting the locals by killing their tourist tax.
[add listing] Eat
[add listing] Drink
The SamSara Hotel also located in the west part of Negril (past the rock house) has a very nice buy one get one free happy hour from 4-7 every day!
[add listing] Sleep
 Stay safe
Use common sense, especially at night. Negril is generally considered safer than most large American cities.
It is illegal to buy and/or use drugs in Jamaica. Commonly, you may be offered marijuana 'smoke... smoke?' by the locals. A pleasant "no thank you" or "yes please!" will usually suffice. Do not be surprised if you are offered drugs several times throughout your stay.
 Get out
A little known fact is that you can walk from the far end of the beach to town in under an hour on the beach if you walk along the beach line to where the trees block the way and then take to the grass along the water. Just stay on the shore and you will stumble into the tourist market at the edge of town. There are coconuts and sugar cane for sale in the parking lot. It is a great way to avoid the taxi tax and stay off the road!
To see more of the area in and around Negril, with a local flare, requires a tour guide. Tour Guides can be hired relatively cheaply, and will add a lot of life to your exploration of Negril, and Jamaica at large. To find one, it is easiest to ask for a referral from a tourist spot, like Rick's Cafe. One local favorite is Sexy Rexy, a Rastafarian tourguide, but others can be found as well.
 Mini-Bus/Route Taxi
Ignore anyone standing on the street that offers you a taxi.
The official transportation center is a couple hundred meters east of the roundabout in the center of town. Here, you'll find (mostly)honest, official trasportation going wherever you need. Make sure the vehicle you get into has a red license plate, and it should also have its route or destination printed somewhere on the vehicle.
To Montego Bay, take a route taxi to Lucea ($200JMD), and then trasnfer to a vehicle headed to MoBay.
To Treasure Beach, head to Savanna-La-Mar ($100JMD), from there most people will direct you to a mini-bus to Black River. Unless the bus is almost full, this isn't a wise choice, as you may wind up waiting several hours. Best to go to the highway, and get a route-taxi to Whitehouse(very frequent), then another route taxi to Black River. From Black River, it'll be another route taxi to Treasure Beach.