Las Americanas together with Los Cristianos and Costa Adeje is a city in the south of Tenerife. The different names are part of separate local government regions but are otherwise indistinguishable from each other. The city was built for tourists and is mostly made up of hotels with plenty of beaches and restaurants. English is spoken almost universally.
Tenerife South (Reina Sofia) airport is the closest with a taxi fare costing around €23 to the centre of Playa de las Americas. Local bus company TITSA also offers bus service from the airport to Las Americas. There are also buses to other resorts. The bus station for Las Americas is at the back of town, a 5-10 minute walk from the beach areas.
You can walk a few miles along the seafront to see most of the interesting points. As soon as you leave the beach road, the ground slopes upwards in most places.
Taxis are plentiful and cheap. However, be careful as some taxi drivers might scam you. When I tried to take a taxi for a short ride from my hotel to the central bus station in order to take the airport bound bus, the driver told me that the bus does not stop directly at the airport but a few minutes walk away and that I would have to wait another hour until the bus service starts running, all of which were lies in order to try to get convince me to take the taxi all the way to the airport. Finally, when I refused his offer and got off at the bus station instead, he added an illegal surcharge to the fare, as it was indicated on the dashboard taxi fare information sticker that no surcharges are to be added except for journeys to the airport.
Little in the resort but lots of travel agents willing to book you on island and other tours, including to other islands, including La Gomera which you can see some distance away. Local companies Fred Olsen and Naviera Armas offer ferry services from Los Cristianos harbor to La Gomera with several departures per day. Note that usually you cannot take your rental car to La Gomera even though the ferries carry cars.
Beaches are what many tourists come here for. Sunloungers are available at a few euro a day (or just buy a parasol and take a beach mat). The beaches are busy during all sunlit hours, although it is perfectly warm enough to swim in the evenings too. Black sand in Las Americas, better yellow sand beaches towards Los Cristianos.
Some end up having sex on the beach in the midnight hours. While the police probably will not bother you, local voyeurs may.
Boat trips to see whales are common, many guaranteeing whales and often with a swimming stop half way. Prices vary between €20 per person for short 2 hours trips to about €50-€60 per person for 4-6 hours trips with included lunch.
There are trips in a boat with glass bottom which allows to see wildlife.
There is also a leisure submarine trip to 25 meters below see level (€60 per person)
Some local companies organize scuba diving experience trips where each person is accompanied by professional diver when going underwater who handles all equipment. Cost of 2-3 hour trip with 20 minutes underwater is about €50 per person but be aware that there are many health conditions which may prevent you from enjoying it.
There is a Karting Club nearby which offers free shuttle to and from track.
Expensive golf courses are available nearby.
There are day ferry trips available to La Gomera island.
A swimming theme park with slides and flumes. Costs €23.50 for adults but you can also buy tickets in advance at varying prices from your hotel or excursion booths. Lockers cost an extra €4 euro and renting a rubber ring is €11 (or you can queue up for the free ones). An impressive dolphin display is held twice a day at 13:00 and 15:00.
Plenty of shops offer alcohol and tobacco at prices cheaper than elsewhere in Europe.
Tenerife Pearl is a short car journey away if you want to buy expensive jewellery, but do not believe the publicity calling it an exhibition since there is little to see.
Lots of touristy shops selling cameras, video cameras, binoculars, etc. They are great salesmen and will make you think you are going to get a bargain from them but you will not. At best you will pay more than you would pay back home and at worse you will buy something totally worthless. Avoid them!
Timeshare. Don't buy it or you'll regret it.
Be careful when buying stamps for postcards and letters, as some shops may offer you Swiss Post vignettes instead of genuine Spanish stamps. You may be able to use these to mail your postcards, but it will take much longer than regular postal services and will cost you more.
Most of the restaurants offer the usual selection of burgers, chips, pizza etc. There are also Chinese buffets, usually at €6.
Crawfords in Costa Adeje is recommended for well prepared food, at the extra cost.
There is plenty of nightlife in Los Cristianos.
Cocktail bars on the beach are an especially relaxing way to end a day, although at €9 a drink, quite expensive.
Being a city built for tourists there are plenty of hotels. However "Las Americas" can mean you are a mile from town and need to bus or walk some distance to get there. However with centrally placed accommodation, bars and discos can turn their sound systems full on to draw in customers which can make sleeping difficult. Such sounds can carry half a mile or more!
The Canary Islands Holiday Specialist Hotel Esmeralda Playa is a typical one which can be booked online. 4 stars with shiny foyer, the rooms themselves are slightly dated. Good balcony views with a large swimming pool and beach only two minutes walk away. Confusingly they take your credit card details on the website but do not charge until arrival, so bring your credit card with you too. http://www.gemahoteles.com/eng/index.html
The Mare Nostrum Resort is a great holiday destination. Located right on the beach at Las Americas (Arona) and just 15 minutes from Tenerife’s International Reina Sofia airport, the resort comprises of five hotels: Mediterranean Palace; Cleopatra Palace; Marco Antonio Palace; Julio Cesar Palace and The Sir Anthony.
The resort is an ideal location for a family holiday. There is a great range of 4 and 5 star hotels, including the newly renovated Sir Anthony that is luxury at its finest. The swimming pools are great fun, there are innumerable activities for children and the whole family and the beach is right on the doorstep of the complex.
there is also a great hotel Parque la paz 3 star infront of the Mare Nostrum.http://www.travelrepublic.co.uk/Hotels/Spain/Tenerife_Playa_de_las_Americas/Cheap_Rates_Parque_La_Paz_Apartments_Apartment.html?mkid=14024150&aid=1&gclid=CImXn4rRi5oCFcmS3wod5A8OFg
The Jardine De Nivaria Hotel is situated a few minutes from the Puerto Colon Marina within the Costa Adeje resort. The resort is famous for its lush garden surroundings http://www.eshores.co.uk/canary-island-holidays/jardines-de-nivaria-hotel-tenerife/
The UV index is very high during the entire year and it is very easy to get sunburns, especially around noon. It is advised to apply lots of sunscreen and preferably stay in the shade during the most intense sunshine hours.
The town of Adeje itself is further inland and has few tourists, there are some historic buildings to see.
Bus trips are available to other sites on the island such as El Teide and the well publicised Loro Parque.
Also you can get a free bus to Aqualand, Jungle Park, Siam park.