Cherating is a popular beach resort area in Pahang. It is located about 30 km north of Kuantan on Peninsular Malaysia's East Coast.
Cherating village is a typical small lazy East Coast fishing village although backpacker-tourism now is the major income earner here. The village, which is just off the main East Coast trunk road between Kuantan and Kuala Terengganu is dotted with guesthouses and small hotels (called chalets here). Asia's first Club Med is also located here. The place is extremely laid-back and the beach is nice and wide, although not as beautiful as the beaches on the islands off the East Coast.
Cherating is located off the main East Coast trunk road (Federal Route 5) about 30 km north of Kuantan. From Kuantan town, follow signboards to Kemaman which will bring you past Beserah and Balok. If you are coming from Kuala Lumpur on the East Coast Expressway (Route E8), you can completely bypass Kuantan and head straight to Cherating. Stick to the expressway until the final exit (Jabor exit). After paying toll, follow signboards to Kemaman, along the new highway. At Sg Ular you will join the main East Coast trunk road. Cherating is another 15 km from there. Coming from Kuala Terengganu, just proceed south along the East Coast trunk road. The Cherating turn off (left turn from this direction) is about 25 km south of Kemaman.
- To/from Kuantan: Two bus companies, Sihat Bas and Mira, operate along the main trunk road between Kuantan and Kemaman every couple of hour or so during daylight hours. From Kuantan, catch any Kemaman-bound bus. The journey can take up to an hour. You will have to get off the bus on the main trunk road and walk to Cherating village. In Kuantan, buses leave from the local bus station.
- To/from Kuala Terengganu and Kota Bharu: Some interstate express buses to/from Kuala Terengganu and Kota Bharu pick up/drop off passengers from/at Cherating. To get on the bus at Cherating, you will have to book the ticket beforehand and the agent will inform the bus company to stop for you. You will be given a time (about half hour after the bus departs from Kuantan) and be told to wait at a particular spot along the main road. If coming from the north, just tell the bus driver/assistant that you want to get off the bus at Cherating.
- From Kuala Lumpur: Go to Terminal Bersepadu Selatan and buy a ticket to Kemaman. Ensure that the bus driver will be able to drop you off at Cherating and when entering the bus ask the bus driver again to drop you off at Cherating. Heads up: There is an "old" and a "new" Cherating, the old Cherating where you'll most likely want to go is about 5km further north of new Cherating.
To get to or come from other destinations, it will be easier for you to get to/go to Kuantan first where there are connections to Kuala Lumpur, Singapore, Johor Bahru, Mersing (for Tioman Island, Jerantut (for Taman Negara National Park) and elsewhere. Payung Guesthouse can organise pick up from Cherating directly.
Cherating village is tiny and you can get around on foot. Some guesthouses and tour agents have bicycles for rent.
- The main attraction here is of course the wide sandy beach. Water activities including yachting, surfing, swimming, etc are available from guesthouses.
- Visit the nearby turtle sanctuary. Register with your guesthouse or tour agent on the main road and they will inform you when there is a turtle landing.
- Surf Cherating beach, during the monsoon season (November and December) , is one of the few beaches in Peninsula Malaysia with waves good enough for surfing.
- Batik painting classes is offered by some handicraft shops on the main street.
- Cherating River cruise can also be arranged with your guesthouse.
- Payung Guesthouse  activity center offers: fishing trips, river cruise (includes snake & monkey watching), river kayaking, fire-fly night river trip, Snake Island snorkeling, surfing (seasonal), and trips to Turtle Sanctuary. You can also ask for a full body massage for 60 RM.
- Turtle Sanctuary
The sanctuary is situated north of the village and can be reached by foot (30 min walk). Entry is free, however donations are welcome. Voluntary work is possible but has to be arranged 2 weeks in advance in their office in Kuantan.
- Little Bali - the best karaoke bar in town
- Burger Place, Cherating Beach Road (Walking towards Duyong on your left hand side. Not far from Don't Tell Mama.). open at 5pm. Little cart that sells excellent Burgers at the road starting at RM 2,50. edit
- Nabil's Cafe, Cherating Beach Road (Out of 3 warungs in a row it's the one on the right.). 7pm-12am. Big menu with local and Western food. Good value. Good taste. edit
- Cherating Cottage, Cherating Beach Road. Newly opened (and only) Pizza place in Cherating. Only a few pizzas and some other food. The local beach boys who run the place also serve drinks if you ask them. edit
- Matahari Restaurant, Cherating Beach Road. 6pm-2am. Offers a variety of local food. Daily barbecue. Small portions and loner waiting times compared to the Warung on the other side of the street. edit
- Don't Tell Mama, Cherating Beach Road. Cozy pub with Western Food and Beer. Book Exchange. edit
- Beach Bar, Cherating Beach. New Beach Bar, run by a friendly local guy. Best value for drinks in town. edit
- Little Bali, (Look for Riverside Road Signs.). 6pm-open. Beautiful bar directly at the river. Beer RM13-16. Bottles with 2 Mixer RM350. Best parties in town during weekends. From Thursday to Saturday there is always a live band. edit
- Matahari Guesthouse, (Opposite of Riverside/Little Bali). checkout: 12pm. Charming chalets with a nice garden. Kitchen open for use. Free coffee and tea. Prices start at RM 27 for A-Frame with shared bathroom. Chalets with private bathroom also available. edit
- Cherating Cottage (Cherating Cottage). This place has a "dorm" for RM15 per night. edit
Bed & Breakfast
- Casa Titik. Formally known as Titik Inn since the 1970s, Casa Titik has be remade to a Spanish style villa. Located along Cherating beach, 1.6km from Holiday Villa. +609-581-9284. Free Wifi. Rooms from RM150.
- Maznah Guest House, (Tel: +60-9-5819-307).Established since 1989. A legacy from Mak De's Guest House (established 1975). Offering a traditional Malay village style guest house. Free tea and coffee all day long. This place has WIFI. Kitchenett. Rate from RM 35 to RM 150.
- Ruby's Resort, next to Club Med & Turtle Sanctuary. +6016-360 0009. Comfortable rooms next to a quiet beach, good service. From RM50 onwards.
- Little Cherating Chalet, Cherating beach road. (Tel: +60-(0)12-9383654). Rooms range from RM50 to RM100. You might be lucky; the RM100 room chalet is reduced to RM50 when the room is empty or subject to late check in.
- Coconut Inn Cherating Cherating Beach Road. Phone Uncle Ilal (Tel: +60-9-5819299). Room range from RM35 to RM100 per night. Friendly family run chalets suitable for single women or men. Reduced rates for weekly and monthly guests.
- Tanjong Inn Chalets,(Tel: +60-9-5819081) Cherating Beach road. These beach front chalets are clean and air conditioned. Rooms range from RM60 a night to RM150 a night.
- Payung Guesthouse , Favorite budget accommodation with backpackers, and very friendly and helpful owner. Clean chalets include attached bathroom, fan & mosquito net. Payung also offers: firefly night watching trips, kayaking, and other activities. Taxi service and bus tickets are available here. Money exchange. Phone: 019 917 1934. Price: 50 RM.
- Mommie's Guest House Clean & Comfortable Chalet with bathroom & balcony. Facing nice garden. Price from RM50 to RM100. also wifi available,complementary coffee and tea (all day long) water refiller (hot & cold) kitchen usage. It's a fantastic place for backpacker, surfers, families and couples. Phone +60 0111 4994035, email : email@example.com
- Club Mediterranee, . Asia's first Club Med, now a 5-star all-inclusive beach resort since its reopening in 2004. The resort also won "Resort of the Year" during the Hospitality Asia Platinum Awards 2007-2008.
- Eastern Pavilion, . 2- and 3-bedroom villas with private pool, jacuzzi. Part of the Holiday Villa Cherating complex.
- Suria Cherating Beach Resort, KM 32.5 Jalan Kuantan, ☎ (609) 5819898, . A/C rooms all equipped with room safe and in-room wireless internet connectivity. Some of its facilities and services are an outdoor pool, steam room and spa. From USD 58.50. edit
Ask at Payung Guesthouse for information or bus tickets. The helpful owner will give you advice according to your wishes and budget. He also arranges the tickets and direct pick up from Cherating.
Another option is to wait at the bus station next to the main road. Busses pass every hour starting from around 09h15. You can stop the bus by waving and purchase your ticket directly in the bus. Fee to Kuantan is RM5 pP as of 2015-09.