The name Baía Formosa ("Beautiful Bay") comes from the bay where the main village of the municipality is located. It is a well-known tourist destination of the Rio Grande do Norte, but it remains as a quiet place, as most visitors come only for day trips from Natal or Praia da Pipa (in Tibau do Sul).
Those staying in Natal or Praia da Pipa (in Tibau do Sul) may consider charter a dune buggy (or a 4x4 vehicle) and enjoy the view of the coast instead of a boring road. Chartering a buggy including driver, with capacity for four more people, costs about R$ 400 from Natal and R$ 270 from Praia da Paipa.
The village of Baía Formosa is small and can easily be explored on foot. To get around the rest of the municipality a dune buggy or 4x4 is advised, as there are no pavimented roads other the one that gives access to the village.
Lagoa da Coca Cola (Lagoa Araraquara), (South of the main vilage). One of the most famous sights of the state, Lagoa da Coca-Cola is a lake with "cola soft drink"-like color, due to the soil rich in iodine and iron. With clean and warm waters, it is perfect for swimming and believed by the locals to have rejuvenating properties. To get to the lake, it is necessary to take a dirt road from a deserted beach between the Baía Formosa and Sagi villages. Naturally, it is necessary to use a buggy or a 4x4 vehicle..edit
Igreja Nossa Senhora de Conceição, At the main village. The small but pretty church was founded with the Baía Formosa village in 1892.edit
Cachoeirinha, (Between João dos Santos and Urubu beaches). It is a seasonal waterfall that forms in the dunes, during rainy periods.edit
Porto (Picão), (Just northwest of the main village). Located in the "beautiful bay" that gives the name of the municipality, and where various fishing boats can be seen. With strong waves but few rocks, it is recommended for beginner surfers.edit
Pontal, (Just north of the main village). Considered to be one of the best 7 surfing points of the country, and part of the national surfing circuit. Due to the amount of rocks, it is suited for intermediate and advance surfers.edit
Sagi, (South of the main village, division with Paraíba). A long beach with strong waves, hosting a small village but practically deserted on most of its extension. Only accessible by buggy.edit
Desert beaches, (Between the main village and Sagi). The beaches of Barreirinha, Peroba, João dos Santos, Urubu and Cotia host no coastal communities and are practically deserted year-round. They are accessible by buggy.edit