Aurior is a small town, situated at a crossroads 15kms north of Agadir North of Aurior you can head to the beautiful village of Imouzzer or follow the coast onto the villages of Tamraght and then Taghazout
Aurior is also known as Banana village due to the famous small sweet bananas that grow on the fertile ground along the river. A kilo of these delicious bananas is 10 dhs.
Wednesday is souk day, when a the traditional market comes to town, selling everything from organic fruit and vegetables, argan and olive oil, antiques, secondhand clothes. You won't find any tourist tat here, it really is authentic, if you want to buy anything then do remember to haggle. Across from the souk on the roadside young guys sell handicrafts and t-shirts, there are some nice souvenirs to buy and you will be helping support the local economy. English isn't spoken, so a few words of French or Arabic, or even Berber will come in handy.
It is advised that women dress a little more conservatively here, as you are not in Agadir and beachwear should only be worn on the beach. If you don't want to be stared at, especially by other women, it is wise to refrain from low cut tops and hot-pants!
There are several places to stay and prices are cheaper then in Agadir
Aurior has a range of restaurants famous for their tagines, which are very popular with locals especially at the weekends.
There is a post office and bank with ATM.
The beach at Aurior is excellent, but it is worth walking a little further up the coast for quiet beaches.
Aurior is easy accessible by bus or shared taxi from Agadir with a bus costing around 5dhs and a shared taxi 10 dhs.
Aurior is dry and alcohol is not sold here, so if you are staying here, stock up on supplies in Agadir