Aourir is a small town, situated at a crossroads 15kms north of Agadir, if you head north east from here you will get to the beautiful Berber town of Imouzzer or follow the coast road north onto the villages of Tamraght followed by the chilled out fishing village, popular with surfers, Taghazout After two hours on the coast road you will reach the historical coastal town of Essaouira.
Aourir is also known as Banana village due to the famous small sweet bananas that grow on the fertile ground along the river. A kilo of these delicious bananas is 10 dhs.
Wednesday is souk day, when a the traditional market comes to town, selling everything from organic fruit and vegetables, argan and olive oil, antiques, secondhand everything including clothes. You can also buy household products and just about anything! If you want to experience a real souk this is worth visiting. You won't find any tourist tat here, it really is authentic, if you want to buy anything then do remember to haggle. Across from the souk on the roadside young guys sell handicrafts and t-shirts, there are some nice souvenirs to buy and you will be helping support the local economy. There is also a stand selling fresh orange juice for 5dhs and a great patisserie that serves the famous Moroccan avocado smoothie, it real is worth trying.
Whist only a few miles away from the city of Agadir, English isn't spoken, so a few words of French or Arabic, or even Berber will come in handy. A French phrase book will be handy for restaurant menus.
It is advised that women dress a little more conservatively here, as you are not in Agadir and beachwear should only be worn on the beach. If you don't want to be stared at, especially by other women, it is wise to refrain from low cut tops, tank tops and hot-pants! Being respectful to local culture will earn you respect from locals.
There are a wide range of restaurants famous for their tagines, which are very popular with locals especially at the weekends.
There is a post office with ATM and a branch of Banque Populaire, the ATM also does currency exchange, which is handy, but do take care in the evening as beggars and hustlers hand around. The bank will also change currency and speak English. Do remember that they only change good condition banknotes, so even the smallest tear or any writing on it and it will be refused.
There are lots of fruit and vegetable stalls, spice shop, butchers, tabac, and general stores. There is an excellent patisserie.
The beach at Auorir is excellent, but it is worth walking a little further up the coast for quiet beaches.
The town is easy accessible by bus or shared taxi from Agadir with a bus costing around 5dhs and a shared taxi 10 dhs.
The town is dry and alcohol is not sold here, so if you are staying here, stock up on supplies in Agadir.
Aourir is very much a working town, traditional and typical. It is very different from cosmopolitan Agadir it is popular with those who are on a budget and wanting cheaper accommodation, surfers and those wanting to experience the real Morocco.