A ferry service runs from Holwerd, Friesland. There is a bus service from trainstation Leeuwarden to the ferry dock. The ferry runs hourly during peak season. The ferry arrives in Nes.
The island has three bus lines, of which one only operates in the peak season. The two lines that operate all year will take you to all four villages. The bus lines are operated by Arriva.
There are many bike rental companies in the villages, that can provide all sorts of bikes.
The lighthouse on the west side of the island is open to the public. After climbing around 240 steps, you can look around on the balcony just below the light. Several floors in the lighthouse have exhibitions of, for example, old naval maps. On some days the lighthouse is open until 21.00, depending on season.
Hollum has two museums: the Sorgdrager museum and the Abraham Fock rescue museum. The first focuses on the history of Ameland (mostly cultural) and has different exhibitions. In September 2007, there was an exhibition about the airfield on Ameland.
The rescue museum explains the history of the Koninklijke Nederlandse Redding Maatschappij (Royal Netherlands Rescue Society) on Ameland. About once a month the Abraham Fock museum launches a lifeboat using horses. This was used for real rescues until about 1988. Nowadays the KNRM has a station in the Ballummerbocht, south of Ballum.
Nes has a museum about Ameland and it's history, mostly discussing animal and plant life and the influence of the sea on the island.
Admittance fees for museums etc. range from are usually no more than €3.50.
Ameland has a small airfield near Ballum. Aero Service Ameland provides tours and lessons from there. Their price range starts at €90 for a tour of all villages on the island.
The Strandexpress (only Dutch) takes you to the far East of the island over the beach. There is a stop and short walk about halfway where the driver explains a lot about the island, the dunes, animal and plant life and the sea. From the far east Schiermonnikoog is clearly visible.
In 2011 Ameland has received the QualityCoast Silver Award for its efforts to become a sustainable tourism destination. Because of this award Ameland has been selected for inclusion in the global atlas for sustainable tourism DestiNet. 
there are many things to buy on ameland lots and lots of shops just like in holland
All villages have many restaurants, offering all sorts of food.
On the west side of the Island in Holum there is Cantina Dolores. A mexican restaurant/tapasbar/steakhouse, well worth a visit! Take a look at their menu.
A definite must is a taste of Nobeltje. This punch is sold at Cafe-Hotel-Restaurant-Liquor-Store Nobel in Ballum. Nobeltje can be served in combination with coffee (Amelander Koffie), served on ice, but is also good on top of Pancakes. As Nobeltje is mainly (but not only) sold in Ameland, tourists, especially those coming to Ameland with their own boat, are known to buy large quantities of Nobeltje in order to have a stock large enough to survive until they are able to return to Ameland.
There are some other liquors which are only sold on Ameland: Torentje is sold in the C1000 in Hollum, Amelander Kruidendrank and Commandeurtje are sold in the Gall & Gall in Nes.
There are several hotels in Ameland, many in Nes. You can also rent houses or apartments from private owners, often through the VVV.